Ascend Education Logo

How Ascend Education Attained 14 First Page Rankings

IT Support SEO

166%

Increase in Organic Traffic

+1248

SEO Rankings

250+

Goal Completions

About

Ascend Education

Ascend Education is an established IT training provider based in Provo, Utah.

As an established brand in the industry, their mission is to make the lives of instructors and students easier by delivering comprehensive IT training courseware on an easy to use platform. Their clients are educators and students across the US. With such a competitive industry, online visibility is paramount to their success. With our help, they drastically increased their online presence and generated an incredible boost to their traffic by attaining 14 first page keywords.

INDUSTRY

– IT
– Education

Company Size

– Medium Business

Location

– Provo, Utah

Services

– IT Managed Services
– Cloud Migration
– Training
– Federal IT Solutions
– State IT Solutions
– Tribal Government Solutions

Other Stats

Microsoft Gold Partner
6 Years in Business

THE CHALLENGE

When Ascend first approached us, they had not pursued SEO previously. Their online visibility was crucial to their business growth, and they needed to find a provider to help them reach their goals.

Our research revealed the size of the challenge, including:

  • Minimal organic visits per month.
  • Zero first page visibility for some marquee keywords such as “Virtualization Training Courses” & “Cybersecurity Certifications.”

In other words, they were not reaching a significant portion of their potential client base. A new strategy was absolutely necessary.

Elevate IT
Technical SEO

THE STRATEGY

Firestarter developed a strategy geared towards targeting better high intention keywords, increasing traffic to the website, & generating high quality leads
01

Keyword Targeting

Ascend Education’s site was targeting many keywords that had very low search volume or were too generic to produce results. After identifying their core keywords for each service, we implemented specific keyword targeting throughout the site.

02

Link Building

Firestarter pursued a local and national link-building strategy for Ascend in order to boost rankings. Over time, Firestarter helped increase Referring Domains from 25 to 140.

03

Content Optimization

An additional layer of our strategy was to pursue an in-depth optimization on core pages throughout the site. This included analyzing items like word count, headings, and keyword use frequency. This played a massive role in boosting up conversions by creating SEO rich content that Google was able to use to get a better understanding of what they wanted to rank for.

SEO Improvements

THE RESULTS

Our strategy generated massive increases in every key metric.
01

INCREASE IN RANKINGS

Ascend Education attained major visibility, with 14 keywords ranking on the 1st page. This includes “Virtualization Training” “Comptia Online Courses,” & “Linux + Course.”

02

166% INCREASE IN MONTHLY ORGANIC TRAFFIC

Monthly traffic increased to 1,200 organic visits per month from 450.

03

250+ ORGANIC CONVERSIONS

Ascend Education has received more than 250 organic leads as a result of their robust SEO campaign.

Get In Touch

Whether you’re looking to grow your business or simply have a question, we’d love to talk.