How SEO Increased Traffic For Arctic IT by 40% per month

IT Support SEO

40%

Increase in Organic Traffic

+782

SEO Rankings

181

Goal Completions

About

ARCTIC IT

Arctic IT is an established managed IT services provider and Microsoft Gold partner located in Anchorage, Alaska.

As an established brand on both the private and government industries, their mission is to provide quality IT solutions to clients throughout the United States. Their clients are businesses and government entities across the US. With such a competitive industry, online visibility is paramount to their success. With our help, they drastically increased their online presence and generated an incredible boost to their traffic.

INDUSTRY

IT

Company Size

Small Business

Location

Anchorage, AK

Services

– IT Managed Services
– Cloud Migration
– Training
– Federal IT Solutions
– State IT Solutions
– Tribal Government Solutions

Other Stats

90 Government Entities Served
Microsoft Gold Partner
20 Years in Business

THE CHALLENGE

When Arctic approached us, they had not had any prior success with SEO providers. Their online visibility was crucial to their business growth, and they needed to find a provider to help them reach their goals.

Our research revealed the size of the challenge, including:

  • 814 organic visits per month.
  • The was no first page visibility for some marquee keywords such as “Tribal Software” & “IT Services Anchorage.”

In other words, they were not reaching a significant portion of their potential client base. A new strategy was absolutely necessary.

Elevate IT
Technical SEO

THE STRATEGY

Firestarter developed a strategy geared towards targeting better keywords, driving traffic to the website, & generating quality leads
01

Keyword Targeting

Arctic IT’s site was targeting many keywords that did not have search volume or were too generic to produce results. After identifying core strategic keywords for each service, we implemented this keyword targeting throughout the site.

02

Link Building

Firestarter leveraged a local and national link-building strategy for Arctic IT in order to boost rankings. Over time, Firestarter helped increase Referring Domains from 140 to 346.

03

Content Optimization

An additional layer of our strategy was to implement in-depth optimization on core pages throughout the site. This included analyzing items like word count, number of headings used, and keyword use frequency. This played a massive role in boosting up conversions.

SEO Improvements

THE RESULTS

Our strategy generated massive increases in every key metric.
01

INCREASE IN RANKINGS

Arctic IT boasted major visibility, with 33 keywords ranking on the 1st page. This includes “Tribal Software,” “IT Services Anchorage,” & “Casino Accounting Software.”

02

40% INCREASE IN MONTHLY ORGANIC TRAFFIC

Monthly traffic increased to 1,142 organic visits per month.

03

181 ORGANIC CONVERSIONS

Arctic IT has received 181 quality organic leads.

Get In Touch

Whether you’re looking to grow your business or simply have a question, we’d love to talk.