How SEO Increased Traffic For Arctic IT by 40% per month
HOW FIRESTARTER'S SEO STRATEGY BOOSTED RANKINGS, TRAFFIC, AND LEADS FOR ARCTIC IT.
What Stands Out
40%
Increase in Organic Traffic
782+
SEO Rankings
181
Goal Completions
About ARCTIC IT
Arctic IT is an established managed IT services provider and Microsoft Gold partner located in Anchorage, Alaska.
As an established brand on both the private and government industries, their mission is to provide quality IT solutions to clients throughout the United States. Their clients are businesses and government entities across the US. With such a competitive industry, online visibility is paramount to their success. With our help, they drastically increased their online presence and generated an incredible boost to their traffic.
Industry
IT
Services
– IT Managed Services
– Cloud Migration
– Training
– Federal IT Solutions
– State IT Solutions
– Tribal Government Solutions
Location
Anchorage, AK
Multiple Locations across US
Other Stats
90 Government Entities Served
Microsoft Gold Partner
20 Years in Business
The CHALLENGE
When Arctic approached us, they had not had any prior success with SEO providers. Their online visibility was crucial to their business growth, and they needed to find a provider to help them reach their goals.
Our research revealed the size of the challenge, including:
- 814 organic visits per month.
- The was no first page visibility for some marquee keywords such as “Tribal Software” & “IT Services Anchorage.”
In other words, they were not reaching a significant portion of their potential client base. A new strategy was absolutely necessary.
THE STRATEGY
Firestarter developed a strategy geared towards targeting better keywords, driving traffic to the website, & generating quality leads
-
Keyword Targeting
Arctic IT’s site was targeting many keywords that did not have search volume or were too generic to produce results. After identifying core strategic keywords for each service, we implemented this keyword targeting throughout the site.
-
Link Building
Firestarter leveraged a local and national link-building strategy for Arctic IT in order to boost rankings. Over time, Firestarter helped increase Referring Domains from 140 to 346.
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Content Optimization
An additional layer of our strategy was to implement in-depth optimization on core pages throughout the site. This included analyzing items like word count, number of headings used, and keyword use frequency. This played a massive role in boosting up conversions.
THE RESULTS
Our strategy generated massive increases in every key metric.
-
INCREASE IN RANKINGS
Arctic IT boasted major visibility, with 33 keywords ranking on the 1st page. This includes “Tribal Software,” “IT Services Anchorage,” & “Casino Accounting Software.”
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40% INCREASE IN MONTHLY ORGANIC TRAFFIC
Monthly traffic increased to 1,142 organic visits per month.
-
181 ORGANIC CONVERSIONSS
Arctic IT has received 181 quality organic leads.
