inbound phone calls in one month
increase in website visits
1st Page Rankings
Lazy Day Raft Rentals is river raft rental company and the #1 rated outdoor attraction in Calgary, Alberta.
Their clients are outdoors adventurers looking to get out on the water in a safe inflatable boat to explore the beautiful Bow River. With many companies to choose from, these adventurers need a company that provides quality service, reasonable pricing, and responsive communication. Lazy Day Raft Rentals fits the bill, and reached out to Firestarter SEO to establish an online presence for keywords like “Bow River Rafting.” With our help, they drastically increased their online presence and generated an unbelievable number of leads.
Outdoors
– River Rafting
Small Business
– <50 Employees
– Alberta
– Raft Rentals
– Kayak Rentals
During the warm summer months of Alberta, floating on the Bow River is one of the province’s most popular outdoor activities. As a result, there are multiple business providing the same types of services, saturating the market. As a relatively new business (founded in 218), Lazy Day Raft Rentals has built their business by standing out amongst the pack as the most reliable and affordable business offering high quality customer service to their clients.
When Lazy Day first approached us, they sought to improve their online awareness, increase search visibility, and leads to increase overall revenue. As a business that had never fully undertaken any digital marketing, this was to be no easy task.
Our research revealed the size of the challenge, including:
In other words, they were not reaching a even a mediocre portion of their potential client base. Additionally, they had minimal keywords ranking on the top 5 pages of google, but only a handful of them had any search volume. Essentially, we were starting from zero.