Lazy Day Raft Rentals logo

How SEO Increased Leads For Lazy River Raft Rentals by

River Rafting in a canyon

1,100

inbound phone calls in one month

800

increase in website visits

17

1st Page Rankings

About

Lazy DayRaft Rentals

Lazy Day Raft Rentals is river raft rental company and the #1 rated outdoor attraction in Calgary, Alberta.

Their clients are outdoors adventurers looking to get out on the water in a safe inflatable boat to explore the beautiful Bow River. With many companies to choose from, these adventurers need a company that provides quality service, reasonable pricing, and responsive communication. Lazy Day Raft Rentals fits the bill, and reached out to Firestarter SEO to establish an online presence for keywords like “Bow River Rafting.” With our help, they drastically increased their online presence and generated an unbelievable number of leads.

Industry

Outdoors
– River Rafting

Company Size

Small Business
– <50 Employees

Location

– Alberta

Services

– Raft Rentals
– Kayak Rentals

THE CHALLENGE

During the warm summer months of Alberta, floating on the Bow River is one of the province’s most popular outdoor activities. As a result, there are multiple business providing the same types of services, saturating the market. As a relatively new business (founded in 218), Lazy Day Raft Rentals has built their business by standing out amongst the pack as the most reliable and affordable business offering high quality customer service to their clients.

When Lazy Day first approached us, they sought to improve their online awareness, increase search visibility, and leads to increase overall revenue. As a business that had never fully undertaken any digital marketing, this was to be no easy task.

Our research revealed the size of the challenge, including:

  • Less than 100 visitors per month to the site.
  • Limited Link landscape – with very little representation on other sites.
  • There was no visibility for their marquee keywords such as “Kayak Rentals Calgary” & “Bow River Raft Rentals”.

In other words, they were not reaching a even a mediocre portion of their potential client base. Additionally, they had minimal keywords ranking on the top 5 pages of google, but only a handful of them had any search volume. Essentially, we were starting from zero.

white water rafting photo
kayaker on a river

THE STRATEGY

Firestarter developed a strategy geared towards targeting better keywords, driving traffic to the website, and generating leads.
01

Keyword Targeting

There was basically zero targeting of specific keywords on the Lazy River site. Firestarter created a robust, highly intentional keyword map to drive more traffic to their site.

02

Link Building

With only 10 Referring Domains to speak of in 2022, Firestarter SEO had to prioritize getting them listed on as many relevant sites as possible. So we undertook a link building campaign consisting of directories and guest posts.

03

Content Creation

Firestarter SEO immediately began creating blogs for Lazy River. This established consistent updates and additions to their website. In addition, we created high-quality digital assets like infographics in order to better differentiate them from the rest of the competition.

river rafters

THE RESULTS

Our strategy generated results that changed the course of Lazy River’s business – with massive increases in every key metric.
01

17 FIRST PAGE RANKINGS

Lazy River has seen their online presence skyrocket with major movement in net rankings. They have 17 1st page keywords, including #1 rankings for terms like “Bow Float” and “Bow River Rafting”.

02

TRAFFIC INCREASED 800%

During Peak Summer Months, Lazy River seeing over 1,700 organic visits per month.

03

1,100 PHONE CALLS IN ONE MONTH

Leads had a major jump, resulting in over 1,000 phone calls on average each month from May to September.

Get In Touch

Whether you’re looking to grow your business or simply have a question, we’d love to talk.