How SEO INCREASED Leads For Denver Airport Transportation By 75 per month
How Firestarter SEO's strategy increased rankings and traffic to increase Denver's Airport Transportation's leads dramatically.
ABOUT Denver’s Airport Transportation
Denver’s Airport Transportation is a business that specializes in airport transfers and shuttles throughout from Denver International Airport to the Rocky Mountains.
Their clients are mostly people looking to get out to the Rocky Mountains from Denver International Airport. On the other hand, many of their clients are simply looking for a private, luxury car service to pick them up from the airport and take them into the city. In a heavily saturated industry, they needed a digital marketing firm that provides quality service, reasonable pricing, and responsive communication. DAT is exactly that, and reached out to Firestarter for SEO services in Denver to establish an online presence for keywords like “Denver Airport to Aspen Shuttle.” With our help, they drastically increased their online presence and generated an insane number of leads.
THE CHALLENGE
Due to the enduring allure of the Rocky Mountains, Travellers flying into Denver International Airport are often looking for a transportation service to take them out into the greater Rocky Mountain Region. As a result, there are multiple business providing the same services, saturating the market. As an established business (founded in 2014), DAT has built their business by standing out amongst the pack as the most reliable and affordable business offering high quality transportation services to their clients.
When DAT first approached us, they sought to improve their online awareness, increase search visibility, and leads to increase overall revenue. As a business that had previously relied on word of mouth referrals, Firestarter SEO had their work cut out for them.
Our research revealed the size of the challenge, including:
- Less than 20 visitors per month to the site.
- Minimal Link landscape – with nearly zero representation on other sites.
- There was no visibility for their marquee keywords such as “Denver Airport Transportation” & “Denver Car Service”.
In other words, they were not reaching their potential client base. Additionally, they didn’t have any keywords ranking on the top 10 pages of Google. Essentially, we were starting from scratch.
THE STRATEGY
Firestarter developed a strategy geared towards targeting high search volume keywords, driving organic traffic to the website, and generating leads.
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KEYWORD TARGETING
There was almost no strategic keyword targeting on the DAT site, so Firestarter SEO created a Keyword Map and began implementing those keywords throughout each core page of the site.
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Link Building
With only 2 Referring Domains to speak of in 2020, Firestarter SEO had to prioritize getting them listed on as many industry relevant sites as possible. So we undertook a link building campaign consisting of directories and guest posts.
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Content Creation
The DAT site seriously lacked content with each core page having less than 200 words. As a result, Firestarter began building out content in order to strategically place keywords throughout the site.
THE RESULTS
Our strategy generated results that changed the course of DAT’s business – with massive increases in every key metric.
15 FIRST PAGE RANKINGS
DAT has seen their online presence increase massively with major movement in net rankings. They have 15 1st page keywords, including #1 rankings for terms like “Denver Car Service” and “Denver Airport Transportation”.
TRAFFIC INCREASED >1000%
DAT is consistently getting over 1,500 relevant, in-market visitors per month.
74 Leads Per Month Average
Leads had a major jump, resulting in 74 form on average each month. Ultimately, DAT saw their sales double in 3 months time.
