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How Link Building Doubled 1st Page Rankings

new home

42%

Organic Traffic Increase

X2

1st Page Rankings

+14

Domain Rank

About

NEW HOME STAR

New Home Star is a modern new home sales management firm with a vision to leverage technology and sales talent to build smart sales processes.

They recruit, develop, and manage elite sales teams for builders across North America, giving customers time back to focus on what they like to do: building the best new homes. Their clients are home builders looking to streamline their sales processes and maximize their sales potential.

New Home Star provides the right talent, innovative technology, and great customer service. Partnering with Firestarter SEO to establish an exceptional online presence, New Home Star was able to significantly improve their online visibility and generate an impressive number of leads through effective backlink building strategies

INDUSTRY

Real Estate

COMPANY SIZE

Medium Sized Business
– 500 to 1,000 employees

LOCATION

– Chicago, IL

SERVICES

– New Home Sales Management
– Online Sales Team
– New Home Sales Training
– Home Builder Marketing
– Home Builder Consulting
– Home Builder Technology
– New Home Builder Software

THE CHALLENGE

As an industry leader, New Home Star is always seeking innovative ways to boost visibility and stay ahead of the competition. With ambitious goals for 2024, they needed to enhance their already robust online presence to achieve greater organic visibility.

New Home Star first came on with Firestarter back 2021. At first, their strategy was to build a solid SEO foundation and start to capture some of the market share. Coming into 2024, they had a solid online presence but aimed to improve their search visibility and increase leads to drive overall revenue growth. With fierce competition in the market, this was no easy task. By leveraging our expertise in SEO and backlink strategies, we helped New Home Star achieve their objectives and maintain their position as a top player in the industry.

challenge
link building

THE STRATEGY

Firestarter developed a strategy geared towards targeting high authoritative links that were relevant that not only could drive rankings, but traffic as well
01

INDENTIFY TOP PAGES

With the help of the client, we were able to identify the most important pages on their site that would fill all parts of their sales funnel.

02

BUILD LINKS

Through numerous channels, we were able to build around 120 extra links per month to relevant, high authority websites.

03

SUSTAIN

After the first 3 months of being very aggressive, we have been able to sustain rankings and traffic growth doing around 25% of what we were doing the first 3 months.

backlinks

THE RESULTS

Our strategy generated results that even surpassed our expectations
01

ORGANIC TRAFFIC UP 42%

Overall traffic has increased 30% year over year. Organic has increased 42%. Average monthly organic traffic has gone from around 2,000 sessions per month to 3,600 on average.

02

DOUBLED FIRST PAGE RANKINGS

At the beginning of 2024, New Home Star had 89 1st page keywords. By the end of July, they have 187.

03

DOMAIN RANK +14

More and better links create a higher domain rank. New Home Star went from a 36 to a 50 cementing themselves as a trusted website.

Get In Touch

Whether you’re looking to grow your business or simply have a question, we’d love to talk.