In this day and age, SEO content is crucial, and it’s no longer enough to just exist and hope customers will see you. In fact, a storefront can only get you so far, especially if you’re not a well-established franchise or big brand. And, if you don’t have a storefront and you purely exist online, it’s also not enough to just have a website and hope customers will visit. There are 644 million active websites, so unless you do something about your online presence, you may not be found as quickly as you thought.

Having your finger on the pulse of how the online world works is vital. You need to hire an experienced web designer and developer who’s proficient in SEO optimization, and you need to ensure you have SEO content that’s continually updated and recognized by search engines such as Google. By becoming knowledgeable about SEO content, and SEO optimization, you may just notice a significant increase in website traffic that translates to sales and repeat business. Here are some of the many benefits of SEO content below.

1. It helps your web page to rank higher

When you are continually adding fresh SEO content to your web page, Google falls in love. The more updated a website is, with daily or weekly content, the more likely it is you are going to get repeat traffic, and a higher Google ranking. Google analytics suggest that old websites that haven’t seen a touch of editing in many months will slowly work their way down the list.

The goal of SEO content is to continually move you forward until you feature on the first page. After all, who actually clicks to page two of Google? If you’re not on page one, you’re almost invisible to your customer base. In fact, page 1 results on Google receive 92 percent of all traffic from an average search, and traffic drops off by a dramatic 95 percent for page 2.

2. It provides a platform to educate your customers

The part of your website that houses SEO content is normally called a blog or a journal. It’s the place where you actively try to use keywords that will bring more traffic, but the material also has to be relevant to your website, business, products, and services. Therefore, such a place gives you a platform on which to educate your customers on what you do, who you are, the benefits of your products and services, and more. It goes above and beyond what is available in your website tabs that generally consists of the products, services, about, and contact.

3. It encourages your customers to stay longer

The more SEO content your website has, the longer potential customers can be encouraged to stay on your site. For example, let’s say you own a motorcycle store, and you’ve heavily promoted the keywords “Suzuki GSXR600 in Denver” throughout.

Once your customer arrives at your website, intending to check out the Suzuki GSXR600s you have in stock in Denver, they will also notice that you can provide them with the pros and cons of that product, the maintenance they require, and general information surrounding that bike.

They may read that content, learn more about you as a business, and ultimately decide that bike is for them. This can translate to a sale, all because you chose to write a bit more about your products and services.

4. It’s affordable

SEO content is an affordable form of advertising and marketing for your business. Not only is it affordable in that you can see a significant improvement in your site traffic for minimal money, but that you can track results. In traditional forms of advertising such as magazine and newspaper adverts, it’s impossible to find out who has seen your ad, and whether it translated into a sale. The publication’s sales representative can give you approximate readership statistics and subscription rates, but they can’t tell you who has seen your ad, and who acted on it. It can become costly.

With SEO content and SEO optimization in general, you can find out what’s working and what isn’t and can alter your advertising and marketing budget and plan to suit. Most SEO optimization providers will provide you with up-to-date reports that show your keyword traffic, rankings, link building analysis, on-page analysis, and crawl diagnostics all built into the price of the service.

SEO content and SEO optimization are changing the way we do business, and the results can be substantial. Consider utilizing the services of an SEO expert and significantly improve your online presence.