Turn “near me” searches into booked jobs on your calendar
Stop renting leads from Angi, HomeAdvisor, and Google Ads. We build the SEO engine that puts your business in front of homeowners the moment they’re ready to call — so you own the pipeline, not the platforms.
- Built for HVAC, plumbing, electrical, roofing & remodelers
- Dominate the Google Map Pack in every service area
- Average 4.2× ROI within 12 months — tracked to booked jobs
- No contracts past 6 months. Results speak for themselves.
See Why You’re Not Ranking — And How to Fix It
No obligation. Audit delivered within 48 hours.
487% Avg. Organic Traffic Lift
4.2× Avg. ROI Year One
$38 Avg. Cost-Per-Lead
230+ Home Service Clients
Is This Right for Your Business?
✓ This Is For You If…
- You're a home service business doing $500K+ in annual revenue
- You have at least 2 trucks or crews and capacity to take on more work
- You're tired of overpaying for leads from Angi, HomeAdvisor, or Thumbtack
- You want to stop relying entirely on Google Ads to keep the phones ringing
- You operate in a competitive market and need to outrank entrenched competitors
- You're ready to invest 6–12 months in a long-term lead generation asset
×This Is NOT For You If…
- You're a brand-new business with no reviews, no service history, and no truck
- You can't service more jobs than you already book each month
- You expect to be ranking #1 in 30 days — local SEO compounds over months, not weeks
- You're looking for "cheap link building" or shady black-hat shortcuts
- You won't invest in your Google Business Profile, reviews, or basic web presence
- You'd rather keep paying Angi $80–$150 per shared lead forever
Real Trades.
Real Booked Revenue.
Every result below is a current Firestarter client — ranking in the Map Pack, filling their schedule, and tracking jobs to organic search.
How We Increased Qualified SEO Leads by 53% and Generated $382K in Pipeline Revenue for a Denver Window Company
Operating in the highly competitive window replacement industry, JDI Windows needed to improve brand awareness and increase overall revenue. Firestarter SEO executed a strategy emphasizing strategic keyword mapping and comprehensive link-building, achieving a 1,097% increase in targeted traffic and a $1.9 million boost in annual revenue.
- 1,097%increase in website visits
- +4,591in Net Ranking Growth
How a Pest Control Company Dropped Cost-Per-Lead from $91 to $37 and Scaled to 100+ Monthly Leads with a Google Ads Overhaul
The impact of the campaign overhaul was immediate and transformative. Within the 12-month tracking period, the results demonstrated the power of precision paid search management.
- 566%Increase in monthly lead volume
- 12 MonthsCampaign Period
HOW A LOCAL COMPANY WENT FROM 0 MONTHLY LEADS TO 40 IN 6 MONTHS
CreteJack, an innovative concrete repair company, struggled to generate leads from their website despite having a few low-volume first-page rankings. Firestarter SEO implemented a targeted strategy focusing on high-intent keywords and robust local link-building, generating 167 qualified leads and over $80,000 in newly generated website revenue.
- 125%increase in organic traffic
- 24 1STPage rankings
How SEO Increased Traffic by 52% for a Sprinkler Business
Colorado Sprinkler Service was struggling to reach potential clients in a saturated Denver market, with fewer than 100 monthly organic visitors and almost no meaningful first-page rankings. Firestarter SEO implemented a strategy of targeted keyword mapping, local link-building, and consistent content creation, driving a 964% increase in website traffic and a 700% boost in leads.
- 964%increase in website visits
- +2634in Net Ranking Growth
HOW SEO GENERATED 1,573 LEADS IN 1 YEAR FOR OMNI SPRINKLER
Omni Sprinkler, a Denver landscaping and sprinkler company with over 30 years in business, lacked visibility for their key search terms despite having a solid reputation in a highly competitive market. Firestarter SEO implemented a strategy of targeted keyword mapping, link-building, and consistent content creation, generating 1,573 organic leads in one year and a $1.18 million increase in annual revenue.
- 71%increase in website visits
- 535in Net Ranking Growth
How Colorado Commercial & Residential Painting Got Thousands Of Leads In One Year Through SEO and Google Ads
How Firestarter SEO's strategy increased rankings and traffic to increase Colorado Paintings leads dramatically.
- 35%increase in website visits
- >501st Page Rankings
Real Trades.
Real Booked Revenue.
Every result below is a current Firestarter client — ranking in the Map Pack, filling their schedule, and tracking jobs to organic search.
You're Paying Too Much for Leads You Don't Own
Every job booked through Angi, HomeAdvisor, or Google Ads is a rental. Stop renting. Start owning.
Shared Leads Are Eating Your Margin
Angi and HomeAdvisor sell the same lead to 3–4 of your competitors. You race to call first, slash your price, and still lose half the jobs. The math gets worse every year.
Google Ads Costs Keep Rising
"Emergency plumber" clicks now cost $40–$95 in most metros. The second you pause spend, the phones stop. You're not building a business — you're feeding Google.
You're Invisible Where It Matters
When homeowners search "AC repair near me," they tap one of the top 3 Map Pack results. If you're not there, you don't exist. Period.
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A Lead-Generating SEO Engine, Built for the Trades
We don’t run generic SEO. We build the exact local search infrastructure home service pros need to rank in the Map Pack, fill their schedule, and stop paying $100 per shared lead.
Everything You Need to Win Local Search.
Nothing Wasted.
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Google Business Profile Domination
Your GBP is your single most valuable digital asset — and it’s almost certainly underoptimized. We rebuild your profile from the ground up: categories, services, photos, posts, Q&A, and the geo-targeting signals that get you into the 3-pack. The Map Pack drives 70%+ of clicks for “near me” searches. We make sure you’re in it.
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Service Area Pages That Actually Rank
One generic “Service Areas” page doesn’t cut it. We build individual, hyper-local pages for every city, suburb, and ZIP code you service — each one optimized for the exact terms homeowners are typing. Real content, real photos, real local signals. Not the thin doorway pages most agencies dump on you.
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Technical SEO & Mobile Site Speed
80% of home service searches happen on a phone, often in an emergency. If your site takes 6 seconds to load, the homeowner is already calling your competitor. We fix Core Web Vitals, mobile UX, schema markup, and the technical issues that quietly kill your rankings.
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Local Citations & Authority Backlinks
We clean up every inconsistent NAP listing across 80+ directories, then build the kind of local backlinks Google actually rewards — chamber of commerce, local news features, supplier partnerships, and industry-relevant publications. No PBNs. No spam. Just authority that compounds.
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Review Generation & Reputation Management
Reviews are a top-3 local ranking factor — and homeowners read them before they call. We deploy an automated review request system that turns every completed job into a 5-star Google review, plus monitor and respond to every review across the major platforms.
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Call & Job Tracking — Tied to Real Revenue
Most SEO reports show “impressions” and “keyword positions” — numbers that don’t pay payroll. We track inbound calls, form fills, and booked jobs by source, so you see exactly how many real customers SEO put on your schedule each month. ROI you can verify, not theorize about.
What Home Service Owners Actually Say
“Storm season used to be feast or famine. Now we’re booked 5–6 weeks out year-round because we rank in three different metros for ‘roof replacement’ and ‘roof inspection.’ I haven’t run a Facebook ad in 14 months. Best investment I’ve made in this business.”
“The thing that won me over was the call tracking. Every other SEO company I’d talked to wanted to send me ‘ranking reports.’ Firestarter showed me exactly which jobs came from organic search and what they were worth. When I saw $186K in tracked booked work in month six, the conversation was over.”
“I was paying HomeAdvisor $115 per shared lead and closing maybe 1 in 5. Now I’m getting exclusive leads straight from Google searches at about $30 each, and they convert way better because the customer already chose me. It’s a completely different business now.”
“We were spending $11K a month on Google Ads and getting maybe 60 calls. Firestarter got us ranked in the Map Pack for ‘HVAC repair’ across our entire service area in about 7 months. We cut ad spend in half and our call volume doubled. I’ve added two techs and a new truck this year alone.”
Ready to Stop Renting Leads and Start Owning Them?
We onboard a limited number of home service businesses each quarter to protect the quality of our work and your local market. Get your free audit today — see exactly what’s holding your rankings back, and what we’d do to fix it.