SEO has been a buzzword in marketing circles for decades now, having produced results for a broad spectrum of industries and companies. However, some business owners find themselves wondering if they even need it. If you have asked yourself that same question, we can help. The easy answer would be to say that every business everywhere needs SEO! Unfortunately, that’s really not true. There have been a handful of potential clients who after speaking with them and understanding their goals, market, etc., we’ve actually recommended staying away from SEO. In this article we’ve identified three potential indicators that suggest SEO may be right for you.
Looking to Grow
First and foremost, a major indicator that SEO may be a good fit is if you’re looking to grow your business. SEO can be an incredible growth catalyst, regardless of industry. While most businesses are seeking to increase their revenues, not all businesses fit that mold, and that’s ok. If you have a vision to increase revenue, hire employees, or expand to new locations then SEO is likely an incredible fit. It will boost your visibility, increase the number of visitors to your website, and increase the number of online purchases or leads you generate.
As many local businesses learned during the shutdowns of the pandemic, online visibility was crucial to their survival. Regardless of restrictions a local company may or may not be dealing with, having an online local presence can mean the difference between success and failure. If you have a business serving a specific city or region, SEO could be exactly what you need. In fact, the power of local SEO has been well-documented, including a study from Google showing that 50% of people who found a business online were in the store within 24 hours.
Recently Designed Website
Many business owners invest heavily in their website, but prevent their site from achieving its full potential with SEO. We started as a web design company, and we quickly learned that you can have the most beautiful website in the world, but if people can’t find it then it really doesn’t matter. SEO gets people to your site, and your new design should help them convert into clients. So, if your business has recently invested in a new site, or a redesigned site, SEO is the natural next step.
At the end of the day, there may be some companies who shouldn’t pursue SEO, but the majority of the market needs what SEO can offer. If you’re one of those companies, contact us today for a free consultation!