What Optimizing Your Website Can Do

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Optimizing The Challenge

A local home inspector came to us at the end of 2020 wanting to grow his business. He built his own website a few years prior and always wanted to unlock its potential but didn’t know what to do or how to do it. Like so many solo-entrepreneurs, his budget was tight, but he knew he wanted to grow. Knowing that his website had built up some trust with Google but had no optimization, we knew there was an opportunity to get results quickly.

The Solution

The first thing we did was implement a targeted keyword strategy. Targeting keywords that would bring clients and contain a clear location (such as “Home Inspector Aurora”) quickly improved their rankings.  After assigning the right keywords to the right pages, and optimizing those pages, the results skyrocketed almost overnight! To ensure we keep trending in the right direction, a local link building strategy was implemented. In most cases, it takes 4-6 months to see the results, but for the websites that already have some trust built up with Google, it can come much quicker. 

The Results

100% Increase in website traffic in the first 2 months.

+655 Rankings increase in the first 30 days. 

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