These days, building a website for your business it’s not the same as it was 20 years ago. In those days, building out a website could be done with almost no consideration for search engines. However, this was mostly due to the fact that search engines such as Google had not yet developed proper algorithms for determining how to rank websites. Fast forward to 2021, and this is certainly the case no longer.
When designing a website, we now have to take into consideration how Google’s search engine crawlers will navigate and seek to understand our sites if we want to have a chance at ranking highly. Enter SEO web design.
SEO Web Design
SEO web design is the process of building a website in the most attractive way possible not only for the user, but more importantly for search engines. When beginning a website design, it’s important to understand various SEO techniques (in particular Technical SEO) to ensure that the site is built to where it is easily navigable for both users and crawlers.
Among these techniques are:
- Creating intentional title tags for each page of the site
- Including sufficient alt attributes for images on each page
- Using multiple types of content to include both images and/or videos
- Ensuring that the URL for each page link is entered correctly (to avoid 400 errors)
Title tags are essentially an indicator to search engines such as Google for what keywords you’re looking to feature on any given page of your website. One of the most common errors that we at Firestarter SEO see on websites are title tags lacking real intent. Very often websites which for example specialize in auto parts in Colorado, will label their title tags as “Home” when they should actually be labelling it “Specialty Auto Parts-Colorado.” “Specialty Auto Parts-Colorado” is actually something people will likely search, especially when compared to just “Home.”
Since search engine crawlers are unable to see images and videos on a website, alt attributes provide a way for them to understand the image they’re looking at. By creating a description of the video or image on your site, Google’s crawler will then be able to better understand the intent behind the image and will reward you for doing so. By not including alt attributes, Google will take this into consideration when determining how to rank a page.
400 errors occur when a link on your website has a damaged and/or incorrect URL. Just about everyone who uses the internet has experienced the typical “404 Error” at some point. It often feels like we hit a brick wall and aren’t sure what to do or where to go because of it. It’s important to know that Google feels the same way. 400 Errors confuse crawlers and as a result, this critical error will harm your ranking.
Building a website for your business can be a daunting task. Building it to ensure that both your visitors and search engine crawlers can be even more difficult. By doing your research before beginning and knowing how to optimize your site for both of them, you’ll be setting yourself up for ranking success!