Content
Anchor Text Distribution: Organization & Execution
The importance of link building cannot be overstated. A core component of effective link building revolves around the proper distribution of anchor…
Learn MoreMany digital marketing companies offer an extremely wide variety of services from SEO to social media to branding. While each of these types of digital marketing can be beneficial to your business, even the best of them cannot effectively deliver the whole package without diluting their Dental SEO expertise. At Firestarter, we’ve narrowed our focus to search engine optimization and our client’s results endorse that decision. A narrowed focus on finding new patients for your business through Google search sets us apart from our competitors and gives you the assurance of working with a true dental SEO expert.
The desire to fill your calendar with new dental patient appointments is the core of what has driven us to create an effective SEO strategy focused on improving visibility to people actively looking for YOUR services. With more than 10 years in the Dental SEO market and roots beyond, we know what it takes to rank above competing practices. Through our extensive experience with both dental entrepreneurs and large multi-location dentist offices, you can be confident your business is on the right track for GROWTH.
An SEO company should create a strategy as unique as your business and our framework allows just that. A customized approach to your goals, most lucrative services, and brand. No SEO campaign will be the same, but our core principles are the foundation to strategies that have generated results for our Dental clients time and again.
Whether you’re a sole proprietor just starting out or a nationwide dentistry brand, there is a common goal: Getting new patients to walk through the front door of your business. To do that, your campaign prioritizes appearances in local map searches and Google’s rich results. Along with On-Site SEO that enriches your website with keywords backed by research in a targeted service area, Firestarter will ensure your business profile information is consistently updated on over 70 of the top listing websites Google uses to verify accuracy/legitimacy.
The initial status of your small business SEO is critical. Gathering a full understanding of your website and what marketing tactics have been executed in the past gives us the details needed to create a successful, customized blueprint for success around your desired results. As we explore your website’s content and link profile on a deeper level we are able to pinpoint any critical obstacles that may exist.
After gathering the information from our in-depth audit, we create the roadmap to fuel your results. While we do follow a tried and true framework for implementation, each client and each small business SEO campaign is unique and requires special attention. With this in mind, the fuel we use for results is uniquely crafted to fit the needs of the campaign itself. The foundation of our SEO campaigns are centered around keywords. We then design an advanced link building strategy around these keywords and what links the domain lacks.
Once the foundation is established and we have a comprehensive understanding of the opportunity your domain possesses, we begin the implementation phase. We start with the essential on-site SEO elements, including title tags, meta descriptions, site architecture, interlinking pages, and more, all while creating unique, engaging, and highly linkable content. This focus lets results accelerate initially and sets the stage for continued success with the support of our efforts.
Your link profile is similar to a book of references with Google. Our natural and authoritative link building campaigns rely on a quality over quantity mentality. Most of the time spent on link building centers around creating unique and useful content, and then finding relevant websites which Google trusts to place content on. We constantly monitor your link building campaign for maximum effectiveness.
The best systems in the world are nothing if they lack transparency and an advanced small business SEO campaign is no different. We want to give you the opportunity to have ownership of your campaign and our monthly reports and reporting dashboard do just that. Our custom monthly reports feature rankings, traffic, new links, task reports and more. Each of our clients also has regular access to their reporting dashboard to view different time frames and instant results. This process allows you to understand the efforts taking place within the campaign, and allows us to fine tune your campaign on the fly.
By implementing a strategy focused on search intent, Google page rankings for keywords with the highest likelihood to result in a new patient acquisition will improve until they reach the coveted first page. From there, our work becomes exponentially harder as we analyze data from your campaign and consult you on the best course of action to overtake the competition in the #1 spot. Feel confident we’ve been through this exact challenge many, many times with businesses just like yours across the continent.
As your rankings and visibility increase, website traffic will naturally follow. An upward trend in organic traffic is just the beginning.
As the leads qualified by your targeted keywords convert into new profitable dental appointments you can expect revenue to increase as well as the ROI from your SEO investment.
By providing high-level SEO reporting and lead tracking we give you the evidence you need to know the handsome return on your investment is a true result of our SEO strategy.
“Honestly, this is probably the best decision we’ve made as a business.” – Justin V
Stuck in a competitive market, a small business owner reached out to help grow his business with Denver SEO Services. Firestarter SEO’s framework created fantastic results the client could build around.
The importance of link building cannot be overstated. A core component of effective link building revolves around the proper distribution of anchor…
Learn MoreYes, 10 reasons your small business NEEDS to blog, with the emphasis on the word needs. Now I’m not talking about your…
Learn MoreLinks from other people’s websites to yours serve to improve your online visibility and are a cornerstone of our SEO campaigns. Link…
Learn More