You know your website needs SEO. Your competitors, friends, and telemarketers tell you about its importance. So, you head to Google and type in SEO Denver Colorado.
It brings up far more results than you expected. Not only that, each company seems to have its own pricing and services structure. Now you’re even more confused than when you started.
It’s okay. Trust me, you’re not the only one that feels this way. That’s why I’m creating this guide.
I believe you should feel informed when making a buying decision. We try to explain things pretty well throughout the site. This is just one more branch of that educational tree. As always, feel free to reach out directly if you have any questions.
Let’s learn about these SEO services and what they mean for your company.
Keyword research serves as the foundation of a solid SEO strategy. It requires tons of research, deep insight into your company’s goals, and an intuitive understanding of the customer’s experience.
You’ll find Google’s Keyword Planner at the core of the keyword research. But there are several paid tools that give an even deeper analysis. SEO companies often pay a monthly fee to access these professional tools.
As a small business owner, it’s not feasible for you to pay for these tools. That’s one reason why you hire people like us.
Monthly Strategy Meetings
Unfortunately, there’s plenty of “SEO professionals” that don’t act like professional at all. They try to scam unassuming business owners. And it’s a shame.
We also show our appreciation through monthly strategy meetings. A monthly service should show monthly progress. And we want you to hold us accountable for that.
In these meetings, we discuss current positions and your overall account. If we have time, we’ll also go into creative brainstorming for ways to improve your rankings and website in the months to come.
Haven’t you heard? Content is king.
Google loves content because it shows a freshly updated site (an important factor in their ranking algorithm). We give you fresh content in a couple of ways:
- Rewriting portions of your website pages
- Creating industry-related blog posts
- Developing keyword-focused landing pages
When it comes to content, you can’t do too much. The bigger your investment, the better.
It’s not just enough to create content, though. You’ve got to make sure that the high-quality content gets optimized.
A good SEO company will make sure that happens. So, as you compare different services, don’t forget to ask about content development and optimization.
Optimized content on web pages, blog posts, and landing pages include:
- Carefully crafted title tags
- Keyword-rich meta descriptions
- Strategic H1, H2, and H3 headings
- Optimized alt text on image
- URLs featuring keywords
- Keywords included 3-5 times in the body
Each piece of content requires this level of optimization. It gets tedious, I wont lie to you, but we’re happy to do it for you, because of the impact it makes on your rankings.
Additional On-Site SEO
The SEO doesn’t stop at that, there’s even more to consider. Things like:
- Internal links to help search engines and humans navigate your site.
- 301 redirects for any and all URL adjustments.
- Submitting a sitemap so Google can crawl your site.
In the midst of everything else, it’s easy to neglect these aspects. But a good SEO company won’t. When you’re looking around, keep an eye out for these additional services.
Off-Site SEO: Link Building
You also need to invest in off-site SEO. These things strengthen the foundation you’ve built on your website. It includes doing things like:
- Anchor-text research
- Posting content to social media
- Getting listed in directories
- Creating press releases
- Content marketing
Trust me, you don’t want to miss out on link-building. It’s the secret key that helps your rankings soar. Don’t settle for a company that doesn’t provide these services too.
An ethical company will want you to hold them accountable for their results. Because of that, they’ll provide you with ample reports to do analysis. Make sure that your SEO company offers reports about:
- Keyword Ranking
- Link Analysis
- Traffic Analysis
- Crawl Diagnosis
If they don’t, they’re not the company you want.