The relationship between content and SEO cannot be overstated. For years, content was considered the key aspect of SEO. While that’s changed and linkbuilding is now considered the most important, content still plays a major role in helping grow your business, increasing your online visibility, and generating organic web traffic.
Why is content important to SEO?
To start, content serves as one of the most crucial aspects of SEO in that it, just like linkvbuilding, will help you increase your authority within your industry in the eyes of Google. By placing page specific keywords throughout your content on each page, you’ll slowly begin to be seen as an important player in your specific industry. But how does this work? Let’s say that you’re an auto mechanic in the Denver, Colorado area that specializes in Toyota brand vehicles. One page of your website specifically covers aspects of 4Runner engine repairs. Within the content of that page you’d want to include a keyword (or aspects of it) such as “4Runner Repair Denver about 4-5 times. By doing this with each core page of your website and any blog that you post, over time as Google sends its crawlers to your website they’ll begin to remember you as someone who specializes in 4Runner repairs in the city of Denver and will rank you accordingly.
Frequently placing your keywords on the website will help you significantly improve your rankings. This leads me to the other important aspect of content and SEO: blogging. Blogging is arguably the easiest way to 1) create new content without building new pages and 2) feature your keywords. When posting blogs on your website there are some general rules to follow to make sure that you’re getting the most out of it from an SEO perspective.
- Just like with content on the core pages, limit the amount of times that you place your keyword within the post
- Include links to external pages that have related content
- Include links to other similar pages and blog posts from your own website
- Include an image
Of these four rules, arguably the most important is including links to similar/related pages and blog posts from your site. The reason for this is that in doing so, you’re creating what are known as “content clusters.” When Google sends their crawlers to your site, they’ll be able to easily navigate the site and visit pages that all contain content that is related to one another. While these are just a few of the most important rules to follow in regards to blogging, they’ll serve well as a foundation for you moving forward and should help you better understand the relationship between content and SEO.