Questions to Ask When Hiring a Denver SEO Expert

Colorado-SEO-servicesWe take our jobs very seriously here at FirestarterSEO. It’s our goal to provide you serve you as a leading Denver SEO expert. And because of that, we want to equip you with the knowledge to choose the right professional to consult on your SEO needs.

Even if that’s not us.

When you’re evaluate SEO services, you’ll want to ask several questions. There are plenty of frauds out there trying to pass off as an expert.

This list of questions will help you make the right decision and weed out any unqualified consultants. Ready to find a solid Denver SEO expert? Keep these questions close by.

Can I See a List of Current and Past Clients?

A reputable Denver SEO expert should always be open to sharing a brief list of clients and their contact information. If they don’t, run the other way.

These clients will serve as references to check out how effective the prospective consultant is at their job. It will also help you see whether they have held true to their promises and goals in the past. There’s nothing worse than getting into a contract with an ineffective fraud.

How Will You Improve My Search Engine Rankings?

You want someone that has a proven pathway to success. You may not understand all the tactical information they give, but that shouldn’t stop you from asking.

It’s easy to tell by their level of confidence and clarity whether they’ve been able to achieve results with this method in the past. You can also compare their general plan with the pitches of other Denver SEO experts to measure their qualifies.

Do You Care About Content?

Strong content is the foundation of a powerful SEO campaign. Make sure that your expert knows how to generate content that brings results.

Don’t be afraid to ask for writing samples that showcase their abilities, or writing samples of their content development partners.

Are You Experienced at Improving Local Search Results?

Local search is very important if you operate a local small business. You’ll want to have a consultant that is familiar with these tactics and can implement them for your business.

Ask what types of other Denver businesses they have created local SEO campaigns for, and inquire about how successful the campaigns were.

How Do You Measure the Success of SEO Campaigns?

You need to know how things change and fluctuate from month to month.

Always ask the prospective expert whether or not they offer monthly reporting and consultations. A reputable vendor won’t hesitate to share their victories and losses with you every month.

Are you looking for a Denver SEO expert to help you rank on Google? We’d love to help you out. Go ahead and contact us today. We’ll be happy to answer these questions for you, as well as any others you may have.


SEO: Can there be too much of a good thing?

Over Optimization

Rumor has it that for the past few months Google has been working on a new penalty that targets sites that overly optimize for search engines.  Basically, the idea is to reward sites that have valuable content over sites that have low-quality content but rank higher because of more effective SEO.  Google has always frowned upon websites that abuse SEO tactics to optimize sites while ignoring quality content and user value.  Especially within the last few years, Google has encouraged webmasters to provide original, rich content instead of solely using insider tricks to improve search engine rankings. Only recently has there been talk of actually penalizing the sites.  During a panel hosted by Search Engine Land in mid-March, Google’s Matt Cutts announced that Google is working on a search ranking penalty for sites that are “over-optimized.” However, Google has not officially made any statements about the potential upcoming penalty.

Create Useful Content

Being in the business of SEO, I’d imagine that many of my peers have mixed feelings on the issue.  Personally, I fully agree with the principle of continually creating useful web content for users, but my business is also built on the backbone of utilizing SEO practices to improve website visibility.  I believe the correct philosophy is a good combination of both worlds: content and technology.  In other words, to apply the principle of providing valuable, original content along with smart and fair techniques that improve search engine optimization.  Although SEO might bring a customer to your website, good content should keep them at the site and motivate them to come back.  When I approach clients with my plan of action, my ideas include ways to improve or create valuable web content.  What are your thoughts?  Should businesses have their rankings penalized for using insider tricks to bypass quality content? google adsense banned .