Questions to Ask When Hiring a Denver SEO Expert

Colorado-SEO-servicesWe take our jobs very seriously here at FirestarterSEO. It’s our goal to provide you serve you as a leading Denver SEO expert. And because of that, we want to equip you with the knowledge to choose the right professional to consult on your SEO needs.

Even if that’s not us.

When you’re evaluate SEO services, you’ll want to ask several questions. There are plenty of frauds out there trying to pass off as an expert.

This list of questions will help you make the right decision and weed out any unqualified consultants. Ready to find a solid Denver SEO expert? Keep these questions close by.

Can I See a List of Current and Past Clients?

A reputable Denver SEO expert should always be open to sharing a brief list of clients and their contact information. If they don’t, run the other way.

These clients will serve as references to check out how effective the prospective consultant is at their job. It will also help you see whether they have held true to their promises and goals in the past. There’s nothing worse than getting into a contract with an ineffective fraud.

How Will You Improve My Search Engine Rankings?

You want someone that has a proven pathway to success. You may not understand all the tactical information they give, but that shouldn’t stop you from asking.

It’s easy to tell by their level of confidence and clarity whether they’ve been able to achieve results with this method in the past. You can also compare their general plan with the pitches of other Denver SEO experts to measure their qualifies.

Do You Care About Content?

Strong content is the foundation of a powerful SEO campaign. Make sure that your expert knows how to generate content that brings results.

Don’t be afraid to ask for writing samples that showcase their abilities, or writing samples of their content development partners.

Are You Experienced at Improving Local Search Results?

Local search is very important if you operate a local small business. You’ll want to have a consultant that is familiar with these tactics and can implement them for your business.

Ask what types of other Denver businesses they have created local SEO campaigns for, and inquire about how successful the campaigns were.

How Do You Measure the Success of SEO Campaigns?

You need to know how things change and fluctuate from month to month.

Always ask the prospective expert whether or not they offer monthly reporting and consultations. A reputable vendor won’t hesitate to share their victories and losses with you every month.

Are you looking for a Denver SEO expert to help you rank on Google? We’d love to help you out. Go ahead and contact us today. We’ll be happy to answer these questions for you, as well as any others you may have.


The Ultimate List of Reasons Why You Need Denver SEO Services

free-seo-tool-resized-600You’ve heard of SEO. Maybe you’re even convinced that it will work for your business. But despite your knowledge, you’re probably as to why it’s so powerful.

That’s why we’re here today.

I want to show you the reasons you need to buy.

An investment in strong Denver SEO services can change your business and your life. As you rise through the ranks on search engines, you’ll see many benefits start to accumulate.

  • Increased search traffic
  • Higher conversions
  • More revenue for your business

And if you need any more reasons that that, then keep reading!

SEO is an Investment, Not a Cost

As a business owner, you must constantly make investment decisions. And if you’re like me, you want to find something that will pay off in the long run.

That’s exactly what SEO does.

In fact, it not only pays off, but solid SEO is an investment with a high return. Don’t consider it just another fee you have to pay. Look at it for what it truly is: an investment you can’t pass up.

SEO Builds and Strengthens Your Brand

When you rank well in search engines, it increases your brand strength. People begin to recognize your business and click through to your website.

It’s a unique opportunity to connect with new people.

We live in an age where people want to connect with the businesses they purchase from. That’s why it’s more important than ever to support your marketing efforts with strong branding. And SEO can help make that happen.

SEO Understands User Intent

Every time a user searches for something on Google, they have an intent. It generally falls into one of four categories:

  • Navigational
  • Informational
  • Transactional
  • Commercial

It’s important to invest in SEO because it provides insight into this intent. That means that you can develop landing pages, blog posts and web pages that convert. Trust me, both the search engine and the user will thank you for it.

SEO Pricing is Variable and Affordable

Not all SEO services are created equal. It depends on your current needs and budget. But the great thing is that you can find a service level that works for you, regardless.

Our monthly SEO services come in three packages. You’ll be able to find exactly the right type of service that fits your needs.

Are you willing to invest in Denver SEO services that will take your business to the next level? If so, contact us today! We’d love to discuss your options and set you up with exactly the right services you need.


23 Reasons to Invest in Monthly SEO Packages

Here at FirestarterSEO, we believe in providing high-quality monthly SEO packages for our clients. These contracts serve as an integral part of your SEO strategy. Without it, you’ll fail to achieve the types of rankings your business needs.

If you want to move forward and dominate search rankings, then you need this kind of service. The search engines don’t stop evolving their algorithm, so businesses can’t afford to halt their SEO strategy.

Consider the following reasons to invest in monthly SEO packages:

  • A qualified professional can always answer your questions.
  • Monthly maintenance keeps you up-to-date with Google updates.
  • Benefits of professional SEO software without the hefty monthly fee.
  • Constantly discover new keyword opportunities for ranking.
  • Take advantage of a monthly strategy meeting to discuss creative SEO strategies.
  • Raise your rankings with frequent web page updating.
  • Access to professional writers to create new fresh blog posts for your business.
  • Increase traffic through targeted, keyword-optimized landing pages.
  • Get every piece of content optimized for better search engine rankings.
  • Interlace your website with strategic internal links for better UX and SEO.
  • Never see a 404 page with proper 301 redirect setup.
  • Make sure Google knows how to crawl with frequent site map submission.
  • Increase rankings through smart link building techniques.
  • Gain access to content distribution networks for a bump in traffic.
  • Have your business featured in top, high-quality web directories.
  • Announce newsworthy items through professional press releases.
  • Build links and brand awareness through strategy content marketing services.
  • Understand monthly progress with a comprehensive ranking report.
  • Know where you’re getting links from around the web with a monthly link analysis.
  • See how many people are visiting your site and how they find it with a traffic analysis.
  • Get a monthly crawl diagnostic to make sure Google is seeing everything right.
  • Receive a grading for each new piece of content based on its SEO value.
  • Know at least 30 days before a Google shift to make preparations for the update.

 

Those are just a few of the reasons that you should make this kind of investment. At the end of the day, it’s all about executing the right monthly tasks to rise in the rankings.
Are you ready to make a difference in your business? Would you like to increase traffic, conversion and revenue? If so, it’s time to take the leap. Contact us today to discuss our powerful monthly SEO packages. We’d love to hear from you!


A "Customer-First" Approach to SEO Keywords

When we develop a keyword strategy for any of our clients, we take a customer-first approach. Before we can dive deep into your SEO services package, we must first conduct keyword research to determine the relevant keywords we should be helping you rank for. These are ultimately the list of words and phrases your customers will be typing into the search engine to find you. We use research criteria based on your niche, target market, competition, and keyword search volume.

This is a part of the process many people get lost in, simply because there are mounds of data to wade through. But at the end of the day, we have to remember one thing: the customer always comes first.

If you focus solely on the keywords you think are relevant to your business, your SEO strategy is setup for failure from the beginning. The customer-first approach is the only way you’re going to see a real ROI on your SEO services.

Who Are Your Customers?

Think about who your customers really are. Take the time to develop buyer personas, also known as customer avatars, for each segment of your target market. These will give you a clearer picture of who your ideal customers are – to make it easier to conduct keyword research and develop website copy, content marketing assets, and so forth. Buyer personas can be as simple or as complex as you want them to be, based on your products or services. Get started by asking questions like:

  • Am I targeting an audience of both males and females? All females? All males?
  • How old is my ideal customer? What’s an acceptable age range?
  • Where do my customers live? Does this affect how they use my product/service?
  • Where do my customers work? Job title? Years of experience? Are they ready to leave their job and transition to a new field?
  • Is my customer single, married, divorced, partnered?
  • How much money does my customer earn in a year?
  • What language(s) does my customer speak? Are they interested in learning a new language?
  • What are their hobbies and interests?
  • How familiar are they with technology? Do they love it? Hate it?
  • What’s their education level? Are they interested in returning to school?
  • What are their religious beliefs? Objections?
  • What are their common problems and challenges?
  • What motivates them to buy the products/services I offer?
  • What concerns do they have about buying the products and services I offer?
  • What are their favorite websites and blogs?
  • Where do they spend most of their time on social media?

What Are They Looking For?

Once you have a clear idea of who your prospect is, put yourself in their shoes. With their pain points and challenges in mind, take it a step further and brainstorm the kinds of questions they’ll ask when they’re looking for what you offer. This helps you find the keywords that offer solutions, which brings more qualified leads, which increases the chance of making the sale.

Brainstorming this list of questions helps you come up with ideas for content that can help you rank for the various keywords – while also addressing the common questions and objections your prospects may have. Plus, you can search and see what kind of content is out there from your competition, to find ways to make yours more thorough and complete.

Why Are They Searching?

User Intent makes all the difference in the success your website. If you’re ranking for a vague keyword like red shoes that’s one thing, but if you’re ranking for red shoe store in Colorado then you’ve got user intent – the reason behind their searching.

User intent generally falls into one of three categories:

  • Transactional: A person wants to make a purchase. Where to buy red shoes
  • Navigational: A person is looking for a specific resource, site, or page. Red shoe store in Colorado
  • Informational: A person wants more information about a subject, or answers to their questions. Red shoe

The ideal keyword strategy will have a mix of these keywords, as you’ll have people who are looking to buy at the same time as you’ll have people who want more information about the products or services you offer. When we pull your keyword list, we’ll let you know which keywords fall into which category of user intent, so you can craft content that matches.

When you know what they intend to do with the search you know how to tailor your content and messaging on your website. If you speak to their initial intent, you have a great chance of converting them to a paying customer. But, if you rank for a transactional keyword and send your users to informational content, you’re disregarding intent – which leads to unhappy searchers.

Where Are They Coming From?

Keywords aren’t confined to the initial on-site SEO optimization. You’ll use them throughout your monthly SEO strategy in a variety of ways, including:

  • Social media updates.
  • Weekly blog posts.
  • Guest blog posts on industry sites.
  • Link building activities.

Knowing where they come from will help you prepare to monitor these keywords in a variety of ways.

If they come to you from social media – it’s important to know which post they’re coming from. If they’re coming from an offer you posted on your page, then they may be ready to buy. But if they’re coming to a blog post, they may just want more information.

Conclusion

Everything you do on your website and as part of your SEO and online marketing strategy must consider your customer first. They are who you want to connect with, and who you want to keep happy. If you take any action without considering how it will impact them, you could be making a huge mistake that affects your profit margin. That’s why part of our customer first approach means focusing on who your business’s customers are.

Do you understand your customer on this kind of level? Could you benefit from a deeper SEO strategy? If so, contact us today! We’d love to discuss how we can turn your website into a revenue machine.


The Anatomy of a Perfectly Optimized Title Tag

In the search engine optimization world, rankings are everything. Everyone wants to be number one. They want to be on top. Well, it turns out the elements used by SEO experts to optimize websites are also ranked. When it comes time to rank a website, Google and other search engines leverage certain SEO elements more than others. So what element takes the number one spot? Title tags. Sure enough, title tags are the single most important on-page SEO element.

So read closely my friends, as you are about to learn the anatomy of a perfectly optimized title.

Length of Title Tag

  • Be sure the length of your title tag is 70 characters or less. Any longer than 70 characters and your title will be cut off in all Google results. This leaves your potential customers hanging high and dry, with incomplete information. Also, remember that spaces and punctuation count as characters, too. A comma utilizes 2 characters, while dashes and line breaks use 3 characters.
  • If you need a quick and easy way to check your title length, copy it into excel and use the formula =len(x). This will count the characters for you. Quick, easy and extremely valuable.

Organization of the Title Tag

  • The title should consist of three distinct phases, which need to be organized in a particular way.
  • The first section is where you need to put your keyword. This is the word you are trying to optimize your site for. It should always come first. No questions.
  • The second section should contain a unique or descriptive phrase that helps build upon the first section. This might be a secondary keyword or just a phrase you feel your audience needs to see in order to better understand the page content.
  • The final section of the title needs to be your brand name. This is key. This portion of the title gives your website more legitimacy and builds your brand.

Keyword Usage Within the Title

Seeing as the title is the most important on-page SEO element, you definitely want to use your keyword within it. However, there is such a thing as overusing and abusing your keyword. We refer to this as keyword stuffing. So how do you effectively use your keyword without overusing it?

  • Never repeat your keyword in a title more than twice. When you do decide to repeat it, do not do it sequentially, one right after the other. This looks spammy. Instead, put the word once at the beginning of the first section and once at the end of the second section.
  • Use the keyword in a truly informative and descriptive way. Don’t just throw it into the title because you need to use it. Take the time to really create a meaningful title. It will pay off.

So there you have it, the anatomy of a perfectly optimized title. If you take the time to follow these steps, you are bound to have success in title writing. It is not hard to do, but it does take some time and effort. So go ahead, put these steps to the test. You won’t be sorry!

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SEO: Can there be too much of a good thing?

Over Optimization

Rumor has it that for the past few months Google has been working on a new penalty that targets sites that overly optimize for search engines.  Basically, the idea is to reward sites that have valuable content over sites that have low-quality content but rank higher because of more effective SEO.  Google has always frowned upon websites that abuse SEO tactics to optimize sites while ignoring quality content and user value.  Especially within the last few years, Google has encouraged webmasters to provide original, rich content instead of solely using insider tricks to improve search engine rankings. Only recently has there been talk of actually penalizing the sites.  During a panel hosted by Search Engine Land in mid-March, Google’s Matt Cutts announced that Google is working on a search ranking penalty for sites that are “over-optimized.” However, Google has not officially made any statements about the potential upcoming penalty.

Create Useful Content

Being in the business of SEO, I’d imagine that many of my peers have mixed feelings on the issue.  Personally, I fully agree with the principle of continually creating useful web content for users, but my business is also built on the backbone of utilizing SEO practices to improve website visibility.  I believe the correct philosophy is a good combination of both worlds: content and technology.  In other words, to apply the principle of providing valuable, original content along with smart and fair techniques that improve search engine optimization.  Although SEO might bring a customer to your website, good content should keep them at the site and motivate them to come back.  When I approach clients with my plan of action, my ideas include ways to improve or create valuable web content.  What are your thoughts?  Should businesses have their rankings penalized for using insider tricks to bypass quality content? google adsense banned .