The Anatomy of a Perfectly Optimized Title Tag

In the search engine optimization world, rankings are everything. Everyone wants to be number one. They want to be on top. Well, it turns out the elements used by SEO experts to optimize websites are also ranked. When it comes time to rank a website, Google and other search engines leverage certain SEO elements more than others. So what element takes the number one spot? Title tags. Sure enough, title tags are the single most important on-page SEO element.

So read closely my friends, as you are about to learn the anatomy of a perfectly optimized title.

Length of Title Tag

  • Be sure the length of your title tag is 70 characters or less. Any longer than 70 characters and your title will be cut off in all Google results. This leaves your potential customers hanging high and dry, with incomplete information. Also, remember that spaces and punctuation count as characters, too. A comma utilizes 2 characters, while dashes and line breaks use 3 characters.
  • If you need a quick and easy way to check your title length, copy it into excel and use the formula =len(x). This will count the characters for you. Quick, easy and extremely valuable.

Organization of the Title Tag

  • The title should consist of three distinct phases, which need to be organized in a particular way.
  • The first section is where you need to put your keyword. This is the word you are trying to optimize your site for. It should always come first. No questions.
  • The second section should contain a unique or descriptive phrase that helps build upon the first section. This might be a secondary keyword or just a phrase you feel your audience needs to see in order to better understand the page content.
  • The final section of the title needs to be your brand name. This is key. This portion of the title gives your website more legitimacy and builds your brand.

Keyword Usage Within the Title

Seeing as the title is the most important on-page SEO element, you definitely want to use your keyword within it. However, there is such a thing as overusing and abusing your keyword. We refer to this as keyword stuffing. So how do you effectively use your keyword without overusing it?

  • Never repeat your keyword in a title more than twice. When you do decide to repeat it, do not do it sequentially, one right after the other. This looks spammy. Instead, put the word once at the beginning of the first section and once at the end of the second section.
  • Use the keyword in a truly informative and descriptive way. Don’t just throw it into the title because you need to use it. Take the time to really create a meaningful title. It will pay off.

So there you have it, the anatomy of a perfectly optimized title. If you take the time to follow these steps, you are bound to have success in title writing. It is not hard to do, but it does take some time and effort. So go ahead, put these steps to the test. You won’t be sorry!

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Quick Rules For SEO

WHAT IS SEO?

SEO is the process of increasing a site’s visibility in the search engines like Google Yahoo and Bing. SEO is broken up into two parts on-site SEO and off-site SEO.

ON-SITE SEO

On-site SEO is editing, improving, and adjusting the HTML and content on a website. Optimizing a website increases its ability to be found, indexed and ranked for specific searches in search engines such as Google.  In general on-site SEO can also enhance the user experience by making it easier for them to understand where specific content is and what pages are about.

The simplistic view of on-site SEO consists of two types of activities:  Optimizing content and removing errors, removing errors could be considered optimizing content. I see these activities as separate because optimizing content generally involves the creation of new content. Removing errors comprises of fixing missing pages, server errors, and maintenance activities.

Simple things to look for when Fixing Errors

  1. Fixing any missing pages created by deleting old pages, client errors or server errors
  2. Fix duplicate content errors, the most common duplicate content errors are duplicate titles and descriptions
  3. Fix any missing titles or descriptions.

Rules of Optimizing Titles

  1. Titles should target one-two keywords
  2. Titles should always be unique for each page and never duplicate
  3. A title should be under 70 Characters

Rules for Optimizing Descriptions

  1. Descriptions should be unique for each page and never duplicate
  2. Descriptions should be around 155 characters
  3. Descriptions should contain keywords, don’t repeat a keyword more the twice

Rules for Optimizing Content

  1. Use appropriate HTML for the content
  2. Use Heading tags, Paragraph, and other tags
  3. Use keywords in the text on the page.
  4. Use closely rated terms like the road: biking, cycling
  5. Create New and Fresh content, Blogs, news, etc…

OFF-SITE SEO

The second element of SEO is Off-Site SEO. Link building is the primary off-site activity; every link pointing to a site is essentially a vote for that site. However, not every vote is created equal; some links carry more value than others. Sites that have more popularity and more authority provide more weight if providing a link.

Rules for Building Backlinks

  1. Links should be from high-quality sites
  2. Links should be from relevant sites
  3. Links should contain targeted keywords, this is called anchor text
    <a href=”http://sitename.com”>Keywords</a>
  4. Links should come from a variety of different sites
  5. Links should look natural

These quick rules are not the “tell all secret” to SEO. However, if you are looking for a basic start and looking to get the greatest bang for your buck when performing your SEO, follow these quick SEO rules and you can begin to see an impact.