The Ultimate List of Reasons Why You Need Denver SEO Services

free-seo-tool-resized-600You’ve heard of SEO. Maybe you’re even convinced that it will work for your business. But despite your knowledge, you’re probably as to why it’s so powerful.

That’s why we’re here today.

I want to show you the reasons you need to buy.

An investment in strong Denver SEO services can change your business and your life. As you rise through the ranks on search engines, you’ll see many benefits start to accumulate.

  • Increased search traffic
  • Higher conversions
  • More revenue for your business

And if you need any more reasons that that, then keep reading!

SEO is an Investment, Not a Cost

As a business owner, you must constantly make investment decisions. And if you’re like me, you want to find something that will pay off in the long run.

That’s exactly what SEO does.

In fact, it not only pays off, but solid SEO is an investment with a high return. Don’t consider it just another fee you have to pay. Look at it for what it truly is: an investment you can’t pass up.

SEO Builds and Strengthens Your Brand

When you rank well in search engines, it increases your brand strength. People begin to recognize your business and click through to your website.

It’s a unique opportunity to connect with new people.

We live in an age where people want to connect with the businesses they purchase from. That’s why it’s more important than ever to support your marketing efforts with strong branding. And SEO can help make that happen.

SEO Understands User Intent

Every time a user searches for something on Google, they have an intent. It generally falls into one of four categories:

  • Navigational
  • Informational
  • Transactional
  • Commercial

It’s important to invest in SEO because it provides insight into this intent. That means that you can develop landing pages, blog posts and web pages that convert. Trust me, both the search engine and the user will thank you for it.

SEO Pricing is Variable and Affordable

Not all SEO services are created equal. It depends on your current needs and budget. But the great thing is that you can find a service level that works for you, regardless.

Our monthly SEO services come in three packages. You’ll be able to find exactly the right type of service that fits your needs.

Are you willing to invest in Denver SEO services that will take your business to the next level? If so, contact us today! We’d love to discuss your options and set you up with exactly the right services you need.

Google's Recent Patent Filing

Google is keeping SEO folks on their toes and turning some hairs grey, as news circulates around the industry of a potential Google patent filing. The patent document specifies how Google intends on making rank changes to its search engine results pages (SERPs). Instead of allowing the algorithm to use its ranking factors to decide how documents (or pages) are ranked, Google will randomly initiate a “transition” period between when a rank change happens.

Here’s an example of how it might work:
Let’s say you build links to a site in hopes that it will improve rankings. Google will notice that there has been “rank modifying” techniques implemented and instead of making the actual algorithmic change, Google will arbitrarily change the rank of the page during its “transition” period. Google will then observe what you do in response (like undoing any “rank modifying” techniques). After an “unknown amount of time” Google will let the algorithm make the organic change based on its actual ranking factors. It’s kind of a way to throw spammers off the trail, really.

Here is Google’s description within its patent:
When a spammer tries to positively influence a document’s rank through rank-modifying spamming, the spammer may be perplexed by the rank assigned by a rank transition function consistent with the principles of the invention, such as the ones described above. For example, the initial response to the spammer’s changes may cause the document’s rank to be negatively influenced rather than positively influenced. Unexpected results are bound to elicit a response from a spammer, particularly if their client is upset with the results. In response to negative results, the spammer may remove the changes and, thereby render the long-term impact on the document’s rank zero. Alternatively or additionally, it may take an unknown (possibly variable) amount of time to see positive (or expected) results in response to the spammer’s changes. In response to delayed results, the spammer may perform additional changes in an attempt to positively (or more positively) influence the document’s rank. In either event, these further spammer-initiated changes may assist in identifying signs of rank-modifying spamming.”

One of the most challenging aspects of SEO is staying on top of testing techniques and knowing exactly the impact of things like this. The “transition” ranking is just another curveball in an industry full of interesting twists and turns. Part of my job as an SEO professional is to stay on top of them. Knowledge is power.

While some industry people view Google as a powerful enemy always trying to foil their best-laid plans, other SEO professionals believe that Google is just trying to encourage websites to produce more quality content. Although this does add complications to the work I do, I do not believe Google is ‘out to get us.’ In fact, the whole idea behind the patent is to identify and prevent spam. Google’s not attempting to attack SEO companies, or at least, not the GOOD ones. The people who should really be worried are the spammers. My hope is that the patent will lead to a lot less black hat SEO and a lot more authentic content marketing and high-quality SEO.

On a side note, I’ve got to hand it to Google! From a business perspective, it makes sense to apply these types of updates into their algorithm – in many ways it forces internet marketers to use Adwords and other marketing avenues.

Google Page Rank Toolbar Updated

PageRank Tool Bar Updated

Spreading good news for some and bad news for others, Google has recently updated its PageRank Toolbar. A lot of buzz has been going around social media sites about the update with people either proudly announcing their sites improvements since the last update or sadly reporting their declines with emoticon frowny faces and confusion.

For those of you less familiar with the term, PageRank is a link analysis algorithm Google uses to rank the importance of a particular page.  A hyperlink to a page increases the importance of that page.  Basically, the more links back to your site, the better for business.  Kind of like a popularity contest for links.  Google updates its PageRank Toolbar about 3-4 times a year.  The toolbar is only updated a few times a year because Google wants webmasters to spend less time worrying about their PageRank and more time working on providing accessibility and good content.

Google’s Matt Cutts mentioned the tendency to focus too much on PageRank in the Google video announcement:

“A lot of people, if you show them just the PageRank and update it every day, they’re just going to focus on that. So we didn’t want that kind of obsession or backlink obsession to take hold where people would only pay attention to the PageRank in the toolbar.”

Cutts also identified causes of a page rank drop: “…the question of ‘how can I identify the causes of a PageRank drop’ – well, if the only PageRank that you had, for example, was from one very reputable link, and that site stopped linking to you, that could lead to a drop in PageRank.”

Google Releases Over-optimization Penalty

Over Optimization

The algorithm for the so-called over-optimization penalty which sparked fear and murmurings all over the web has now gone LIVE. And now most people can breathe a sigh of relief, except for of course, the ones being penalized. Not to rub it in the faces of those who do their SEO the shortcut way, but “We told you so!” OK, maybe I’m rubbing it in their faces a little bit. The official statement from Google is titled “Another step to reward high-quality sites.” Referring to white-hat SEO and black-hat SEO as the good and dark sides, respectively, Google explained the intent of the new algorithm to reward the sites that take the high road. Google is officially calling the update the Webspam Algorithm Update. Ultimately, the goal is to improve the search experience for Google users, which as an SEO professional AND a consumer, I appreciate. Something I found especially validating was this statement from Google:

“We also want the ‘good guys’ making great sites for users, not just algorithms, to see their effort rewarded.”

High-Quality Content

But moving on to the important stuff, this is how the algorithm will work…the change will decrease rankings for sites that are violating Google’s existing quality guidelines in order to reduce webspam and promote high-quality content. Of course, Google isn’t releasing too much info on specific signals to keep from people figuring out a way to work the system. Their advice for webmasters is simple: Create “high-quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics.” Examples of aggressive webspam tactics are keyword stuffing and unusual linking patterns, (placing outgoing links that are completely unrelated to the actual content). From looking at various webmaster forums, there are already many reports of sites being affected. I mentioned in my last post that shortcuts and shady tactics may bring people to a site, but only high-quality content will keep them there. Now we see the tides are changing.

SEO: Can there be too much of a good thing?

Over Optimization

Rumor has it that for the past few months Google has been working on a new penalty that targets sites that overly optimize for search engines.  Basically, the idea is to reward sites that have valuable content over sites that have low-quality content but rank higher because of more effective SEO.  Google has always frowned upon websites that abuse SEO tactics to optimize sites while ignoring quality content and user value.  Especially within the last few years, Google has encouraged webmasters to provide original, rich content instead of solely using insider tricks to improve search engine rankings. Only recently has there been talk of actually penalizing the sites.  During a panel hosted by Search Engine Land in mid-March, Google’s Matt Cutts announced that Google is working on a search ranking penalty for sites that are “over-optimized.” However, Google has not officially made any statements about the potential upcoming penalty.

Create Useful Content

Being in the business of SEO, I’d imagine that many of my peers have mixed feelings on the issue.  Personally, I fully agree with the principle of continually creating useful web content for users, but my business is also built on the backbone of utilizing SEO practices to improve website visibility.  I believe the correct philosophy is a good combination of both worlds: content and technology.  In other words, to apply the principle of providing valuable, original content along with smart and fair techniques that improve search engine optimization.  Although SEO might bring a customer to your website, good content should keep them at the site and motivate them to come back.  When I approach clients with my plan of action, my ideas include ways to improve or create valuable web content.  What are your thoughts?  Should businesses have their rankings penalized for using insider tricks to bypass quality content? google adsense banned .

5 Social Media Mistakes to Avoid

One of the greatest things about social media is that it is out there for everyone to see…

One of the scariest things about social media is that it is also out there for everyone to see.

The use of business social media is used for a handful of different reasons. From marketing to consumer relations to SEO, and at the end of the day, it won’t even matter if you are losing credibility by making mistakes that can easily be avoided.

Here are five tips to pay attention to as you engage more in social media this year that will help to avoid mistakes that may hurt your brand image.

Spelling and Grammar

One of the newest tools computers have these days is this thing called “spell check.” It can be really helpful when there is a big word you might miss a letter or two in when writing it out. Seriously, don’t get lazy when it comes to spelling, run spell check and always reread everything you put online. Still, use your free online dictionary to always double-check the spelling and the meaning of your principles/principals or effects/ effects. Do not lose credibility on a word that your child could spell correctly.

“Social Rules”

There are what should be called different “social rules” when it comes to businesses using social media. Posts, tweets, and shares should always keep your audience engaged with your message. Avoid statements and opinions that are impossible to stir up conversation or attention from your followers.

  • Example: “New blog post is up.”
  • Changed to: “Hey everyone, we added a new blog post. Check it out and let us know what you think.

Always try to build conversations with your followers, and make them feel involved with what your business is doing.

Keep it Relevant

Unless you are in the business of breeding and training dogs, your business Facebook page could live without the YouTube video of the cute puppies. Keep your social media professional and relevant and avoid losing followers who might be annoyed by the “junk” that appears in their live feed.

Remember, just because you cheer for a certain team or might be voting for a certain Presidential candidate, doesn’t mean your followers are. Avoid sports, politics and religious posts on your businesses sites, unless your business is sports, politics or religion in which case post away.

Check once, check twice, check a third time

This can be tied to keeping it relevant but deserves its own section due to the problems it can cause if not avoided. Make sure and always check to see if you are logged into your business account or your personal account before posting anything. As you are posting double-check again, and after you post it, you got it, check again. The last thing you want to do is slip up because you’re not paying attention and inform all your business followers that you had the craziest dream about Lady GaGa. Has funny or crazy as your friends might find that, your business following probably won’t care.

A Red Cross employee forgot which account he was logged in to, and told the millions of Red Cross followers that he was so wasted last night and didn’t remember a thing that happened…Oops.

Stay Updated

A social media site that hasn’t been posted on in the last month says only one thing, “we don’t care.” Your followers choose to follow you for a reason. They want to know what’s going on and stay updated with the goods and services your business has to offer. We live in a world where yesterday’s news means nothing. We demand the most up to date and relevant news, and when we don’t get it from one source, we find it somewhere else. Let your followers know that you are thinking of them and share information that they would be interested in.

Why Google+ is good for SEO (Google+ Part1)

The barrier between search and social is gone. The two, in fact, have joined forces becoming a must use tool for every business. Recently Google+ has taken a lot of heat in the form of some saying they “copied” Facebook. Google has come out and said they didn’t copy them and in fact have created something better. Did they copy the idea, or simply take an idea and make it better?

Throughout the year of 2011, we saw the rise of small to large businesses joining Facebook. In the middle of it all, Google decided to join the party with Google+ and for the most part, they were just pushed under the rug as businesses already had their hands full with Facebook. Now that they have finally learned how to integrate Facebook into their plans, why should they take the time to learn Google+?

Google+ gives businesses more content to be found on search engines. A businesses Facebook page will show up in search results, but the content (likes, shares, and comments) will not. Following all that information might be easy, just go to the Facebook page to follow and the content is there for everyone to see.

The difference with Google+ is that all material posted and shared adds to the content that the search engine must crawl through in pulling up results. For those that understand SEO that is a good thing, for those who are a little-confused let’s look at it in a different way.

For example, purposes only let’s use Toyota to break this down. Toyota has just fewer than 700,000 followers on Facebook with just over 10,000 people talking about it (comments, shares, and likes). Now those 10,000 comments and shares can only be found on Facebook by their followers. So when you search Toyota on a search engine those comments and shares are not crawled through making the only result from the page being the page itself. In other words, their 10,000 comments are equal to one in the eyes of a search engine.

Now if they had that much traffic on their Google+ page, that 10,000 would equal 10,000, giving search engines more content to crawl through and increasing the chance to be found and ranked higher in a search.

With that, all said, Toyota doesn’t really need to worry about being found as much as your small business. Continue to use Facebook as it is still very valuable for your small business to grow, but the time has come to also focus on Google+. It will take time to learn and monitor but is very essential to use for growth and development for your business.