23 Reasons to Invest in Monthly SEO Packages

Here at FirestarterSEO, we believe in providing high-quality monthly SEO packages for our clients. These contracts serve as an integral part of your SEO strategy. Without it, you’ll fail to achieve the types of rankings your business needs.

If you want to move forward and dominate search rankings, then you need this kind of service. The search engines don’t stop evolving their algorithm, so businesses can’t afford to halt their SEO strategy.

Consider the following reasons to invest in monthly SEO packages:

  • A qualified professional can always answer your questions.
  • Monthly maintenance keeps you up-to-date with Google updates.
  • Benefits of professional SEO software without the hefty monthly fee.
  • Constantly discover new keyword opportunities for ranking.
  • Take advantage of a monthly strategy meeting to discuss creative SEO strategies.
  • Raise your rankings with frequent web page updating.
  • Access to professional writers to create new fresh blog posts for your business.
  • Increase traffic through targeted, keyword-optimized landing pages.
  • Get every piece of content optimized for better search engine rankings.
  • Interlace your website with strategic internal links for better UX and SEO.
  • Never see a 404 page with proper 301 redirect setup.
  • Make sure Google knows how to crawl with frequent site map submission.
  • Increase rankings through smart link building techniques.
  • Gain access to content distribution networks for a bump in traffic.
  • Have your business featured in top, high-quality web directories.
  • Announce newsworthy items through professional press releases.
  • Build links and brand awareness through strategy content marketing services.
  • Understand monthly progress with a comprehensive ranking report.
  • Know where you’re getting links from around the web with a monthly link analysis.
  • See how many people are visiting your site and how they find it with a traffic analysis.
  • Get a monthly crawl diagnostic to make sure Google is seeing everything right.
  • Receive a grading for each new piece of content based on its SEO value.
  • Know at least 30 days before a Google shift to make preparations for the update.

 

Those are just a few of the reasons that you should make this kind of investment. At the end of the day, it’s all about executing the right monthly tasks to rise in the rankings.
Are you ready to make a difference in your business? Would you like to increase traffic, conversion and revenue? If so, it’s time to take the leap. Contact us today to discuss our powerful monthly SEO packages. We’d love to hear from you!


the ultimate guide to google penalties

Ultimate Guide to Google Penalties

The-ultimate-guide-to-google-penaltiesGoogle is constantly refining their ever so secret algorithm to improve the search engine results. As part of this process, they have waged a war on spam. As Google attempts to catch the internet liars and cheaters, innocent companies and websites are sadly affected and hit with manual spam actions and spam filters. As website owners attempt to recover, it becomes critical they begin by understanding what went wrong and how to fix it. Lucky for all of you, Firestarter SEO has put together The Ultimate Guide to Google Penalties: your one-stop-shop for everything you need to know about Google penalties. Our goal with putting this together is to save you time on researching the why and how, so you can spend more time implementing the how. Good luck to you all!


Google's Recent Patent Filing

Google is keeping SEO folks on their toes and turning some hairs grey, as news circulates around the industry of a potential Google patent filing. The patent document specifies how Google intends on making rank changes to its search engine results pages (SERPs). Instead of allowing the algorithm to use its ranking factors to decide how documents (or pages) are ranked, Google will randomly initiate a “transition” period between when a rank change happens.

Here’s an example of how it might work:
Let’s say you build links to a site in hopes that it will improve rankings. Google will notice that there has been “rank modifying” techniques implemented and instead of making the actual algorithmic change, Google will arbitrarily change the rank of the page during its “transition” period. Google will then observe what you do in response (like undoing any “rank modifying” techniques). After an “unknown amount of time” Google will let the algorithm make the organic change based on its actual ranking factors. It’s kind of a way to throw spammers off the trail, really.

Here is Google’s description within its patent:
When a spammer tries to positively influence a document’s rank through rank-modifying spamming, the spammer may be perplexed by the rank assigned by a rank transition function consistent with the principles of the invention, such as the ones described above. For example, the initial response to the spammer’s changes may cause the document’s rank to be negatively influenced rather than positively influenced. Unexpected results are bound to elicit a response from a spammer, particularly if their client is upset with the results. In response to negative results, the spammer may remove the changes and, thereby render the long-term impact on the document’s rank zero. Alternatively or additionally, it may take an unknown (possibly variable) amount of time to see positive (or expected) results in response to the spammer’s changes. In response to delayed results, the spammer may perform additional changes in an attempt to positively (or more positively) influence the document’s rank. In either event, these further spammer-initiated changes may assist in identifying signs of rank-modifying spamming.”

One of the most challenging aspects of SEO is staying on top of testing techniques and knowing exactly the impact of things like this. The “transition” ranking is just another curveball in an industry full of interesting twists and turns. Part of my job as an SEO professional is to stay on top of them. Knowledge is power.

While some industry people view Google as a powerful enemy always trying to foil their best-laid plans, other SEO professionals believe that Google is just trying to encourage websites to produce more quality content. Although this does add complications to the work I do, I do not believe Google is ‘out to get us.’ In fact, the whole idea behind the patent is to identify and prevent spam. Google’s not attempting to attack SEO companies, or at least, not the GOOD ones. The people who should really be worried are the spammers. My hope is that the patent will lead to a lot less black hat SEO and a lot more authentic content marketing and high-quality SEO.

On a side note, I’ve got to hand it to Google! From a business perspective, it makes sense to apply these types of updates into their algorithm – in many ways it forces internet marketers to use Adwords and other marketing avenues.


Google Page Rank Toolbar Updated

PageRank Tool Bar Updated

Spreading good news for some and bad news for others, Google has recently updated its PageRank Toolbar. A lot of buzz has been going around social media sites about the update with people either proudly announcing their sites improvements since the last update or sadly reporting their declines with emoticon frowny faces and confusion.

For those of you less familiar with the term, PageRank is a link analysis algorithm Google uses to rank the importance of a particular page.  A hyperlink to a page increases the importance of that page.  Basically, the more links back to your site, the better for business.  Kind of like a popularity contest for links.  Google updates its PageRank Toolbar about 3-4 times a year.  The toolbar is only updated a few times a year because Google wants webmasters to spend less time worrying about their PageRank and more time working on providing accessibility and good content.

Google’s Matt Cutts mentioned the tendency to focus too much on PageRank in the Google video announcement:

“A lot of people, if you show them just the PageRank and update it every day, they’re just going to focus on that. So we didn’t want that kind of obsession or backlink obsession to take hold where people would only pay attention to the PageRank in the toolbar.”

Cutts also identified causes of a page rank drop: “…the question of ‘how can I identify the causes of a PageRank drop’ – well, if the only PageRank that you had, for example, was from one very reputable link, and that site stopped linking to you, that could lead to a drop in PageRank.”


Google Releases Over-optimization Penalty

Over Optimization

The algorithm for the so-called over-optimization penalty which sparked fear and murmurings all over the web has now gone LIVE. And now most people can breathe a sigh of relief, except for of course, the ones being penalized. Not to rub it in the faces of those who do their SEO the shortcut way, but “We told you so!” OK, maybe I’m rubbing it in their faces a little bit. The official statement from Google is titled “Another step to reward high-quality sites.” Referring to white-hat SEO and black-hat SEO as the good and dark sides, respectively, Google explained the intent of the new algorithm to reward the sites that take the high road. Google is officially calling the update the Webspam Algorithm Update. Ultimately, the goal is to improve the search experience for Google users, which as an SEO professional AND a consumer, I appreciate. Something I found especially validating was this statement from Google:

“We also want the ‘good guys’ making great sites for users, not just algorithms, to see their effort rewarded.”

High-Quality Content

But moving on to the important stuff, this is how the algorithm will work…the change will decrease rankings for sites that are violating Google’s existing quality guidelines in order to reduce webspam and promote high-quality content. Of course, Google isn’t releasing too much info on specific signals to keep from people figuring out a way to work the system. Their advice for webmasters is simple: Create “high-quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics.” Examples of aggressive webspam tactics are keyword stuffing and unusual linking patterns, (placing outgoing links that are completely unrelated to the actual content). From looking at various webmaster forums, there are already many reports of sites being affected. I mentioned in my last post that shortcuts and shady tactics may bring people to a site, but only high-quality content will keep them there. Now we see the tides are changing.