If you own a small business in the Denver metropolitan area, follow these location-specific tips for local SEO. Denver Local SEO For…Learn More
Firestarter SEO is amongst the nation’s premier PPC agencies. With over 10 years of experience, we know what it takes to drive traffic to your site that is unique to your industry. Our tried and tested approach will get you the visibility you need to increase revenue.
Over the years, pay per click advertising has become known as one of the most effective digital marketing strategies. PPC advertising allows businesses to take charge of their ad spend and get their brand offerings in front of the right people at the right time and in the right place.
Search advertising is the most common form of paid search marketing. These pay per click ads are suitable for short term sale periods or one-time campaign promotions. Our pay per click advertising agency recommends search advertising to businesses aiming to acquire strong, high-quality leads from new customers.
Keyword Research is one of the initial steps of beginning a PPC campaign. Our firm has overwhelmingly shown in its over 10 years of experience that we know how to identify the most effective and most intentional keywords to tie to your campaign. Attaching high quality keywords to your ads creates a much higher likelihood that those who engage with you turn in to high quality leads.
Creating new landing pages for your site is an ideal strategy to undertake when coupled with an ongoing PPC campaign. By creating landing pages specifically tied to the ads you’re currently running, you’ll make sure that when someone clicks on one of your ads, they’ll find themselves on a page specifically related to what they’re looking for. As a result, you’ll see higher quality site visitors which leads to higher quality conversions.
Conversion rate optimization (CRO) is the process of optimizing your sponsored search ads and website landing pages to raise your conversion rate. In other words, the goal is for the highest possible percentage of visitors to your site to convert, or complete your desired action. CRO is quickly gaining in popularity because it’s seen as a way to increase profits from sales without raising your advertising spend.
Remarketing is one of the best ways to reach high-converting customers and double your turnovers. Remarketing ads target people who have already visited your site by compelling them to reengage with your site. Our PPC marketing firm uses smart PPC ad formats and extensions to produce significant results with your PPC campaign.
Driving traffic is the core of what has motivated us to create the most effective framework possible for ppc success. By focusing on digital marketing efforts we know work, our system is time-tested throughout a wide variety of industries. Years of experience has allowed us to fine tune our strategy into the high powered process it has become while taking into account the uniqueness of each business and industry.
We understand your website is as unique as your business. Our PPC strategy allows us to customize our approach to meet your specific goals. No two campaigns are identical, but they are driven by core principles that are confirmed to generate results: keyword research, enticing ad content creation, and conversion rate optimization
Acquiring a core understanding of your business is key to ensuring that a ppc campaign gets off on the right foot. Learning what’s unique about the business and industry will allow us to begin formulating a blueprint on what the campaign might look like.
Based on the information gathered from the audit, we determine a plan of attack to begin identifying keywords that best suit your needs. Determining the right keywords needed to target your ideal traffic base is key to ensuring the campaign begins in earnest. These keywords should have high search volume, relevance, and intent.
Now that we have a core understanding of the terms that best fit your business and traffic base, we begin executing the PPC campaign. We develop enticing ad content designed to drive traffic to your site.
By focusing on the specific keywords you’re targeting for this campaign, we’ll begin building landing pages specifically for that. When a visitor clicks on your ad and they land on a page created specifically for what they’re looking for, we’re able to maximize the number of conversions. Doing so will ultimately increase the overall effectiveness of the campaign.
Over the first month or two of the PPC campaign, we’ll be aggressively monitoring ad activity to determine what works well and what doesn’t work well. Doing so will allow us to begin specifically targeting the traffic base that has been the most engaging with your ads. In short time, the campaign will be operating like a well oiled machine, driving traffic to your site and getting you the leads you need.
Don’t take our word for it. We’ve earned 4.8 stars on Google and 4.9 stars on Clutch. See what our clients have to say:
“They don’t hesitate to tell me exactly how the process must happen and how long it will take for me to reach my goals.”
“Their level of responsiveness and communication are excellent.”
Not only have we seen an increase in traffic with our businesses, we also appreciate how quick these guys are at responding and helping with different situations. We truly feel like this company “has our back.”
Firestarter takes the time to make sure that you are going to get the best bang for your buck.
As a small business owner having a website that drives business is everything and Firestarter provided that for us!
Honestly, this is probably the best decision we’ve made as a business. – Justin V
Stuck in a competitive market, a small business owner reached out to help grow his business. Firestarter SEO’s framework created fantastic results the client could build around.