Website Content With A Purpose
Your potential customers are online every day consuming content. Your content needs to be visible. Great content can rank in search engines, answer site visitors’ questions, and earn links back to your website.
- Increase Visibility – Google ranks content for queries your potential customers are making. Having a library of content shows google you are topically relevant for users search queries.
- Earn Links – Content earns links from readers, sharing, posting, and citing your content. Content also provides us a digital asset we can use for link building.
- Resources for Potential Clients – The content becomes a resource for your customers.
- Industry Expert – Well thought out and researched content can help you be perceived online as an industry expert.
Keyword Focused Content that Fuels Results.
Content comes in many shapes and sizes. When building content for your website it is important we understand what the purpose of the content is. Is it a pillar page that traffic should be driven to? Or is it a supporting page helping improve the relevancy of your website? Or is it an asset used to earn links? Determining the purpose of your content will help fuel results.
Pillar pages are the main page your would like to rank in google. Pillar pages focus on your "target keywords". Much of the content your create should support these pages.
Blogs can help support the target keywords you want to rank for. In general, we recommend 6-8 supporting pieces of content to centered around your target keywords.
Digital assets come in many forms. The comprehensive guides are the main digital assets we create. Guides are commonly searched for and are great for link outreach.
Infographics are a visual representation of data or information. Infographics are a relatively easy way to earn links back to the content you have created.
Case studies are a great way to show clients the results of using your product or service.
Landing pages are created to convert customers into clients. Landing pages follow a specific format and copy form to convince prospects on taking your call to action.