The IT market is a crowded and competitive place. Only some companies will make it, but those that manage to stay ahead of the crowd and offer something unique certainly can.
One of the most important (and simple) ways to tick these boxes is with the help of SEO for IT companies.
By optimizing your online presence for search engines, you ensure your company is accessible, exciting, and credible. But what does SEO look like for IT companies, and what makes it so worth your time and money?
Below, we explore the answers to these questions and more as we unpack how IT companies can take advantage of SEO successfully.
What Does SEO for IT Companies Look Like?
Search engine optimization (SEO) aims to improve a website’s ranking on search engines like Google. The way SEO is utilized varies but generally involves optimizing a website’s content, organization, and links.
But why strive to rank high on search engines? Organic search results – or unpaid results – have the potential to generate more traffic and leads than any other marketing channel.
By ranking high in search results, you can bring more visitors to your website without spending money on advertisements. And the higher you manage to rank, the more likely you are to get clicks that translate to sales.
SEO for IT companies utilizes the same tactics found in other industries. However, the competitive nature of IT means that SEO is arguably non-negotiable.
When done properly, SEO for IT companies helps businesses establish a brand, build authority, and connect with potential consumers.
Popular SEO Tactics
There is no one way to perform SEO for IT companies; instead, SEO encompasses a variety of techniques that show search engines your site is trustworthy, high-quality, and relevant.
Common examples of SEO tactics IT companies can benefit from include:
- On-Page SEO: Focuses on optimizing a website’s content, titles, meta descriptions, and URLs.
- Off-Page SEO: Prioritizes building backlinks from external websites to the target site or page.
- Local SEO: Includes optimizing websites for local searches, such as “IT companies near me.”
- Content Writing: Involves creating high-quality written, social media, digital, etc., content relevant to your target audience.
- Email Marketing: Focuses on sending email newsletters and promotions to subscribers.
An ideal SEO strategy typically uses multiple tactics to target goals from all angles. After all, you can’t promote content that doesn’t exist or gain exposure on a site that doesn’t function seamlessly.
The Importance of SEO for IT Company Success
Any IT company or business hoping to establish itself as an industry front-runner needs an SEO plan to match.
While it can take some time and effort, SEO is an investment well worth making. It proves more successful and cost-effective than other strategies time and time again, helping companies reach their goals efficiently.
Staying Ahead of Competition
As many as one in four small businesses does not have a website. That means around a quarter of potential competitors aren’t even on the same playing field.
No matter what your online presence looks like, you’re already ahead if you choose to create one.
SEO helps take things to the next level: not only are you on the field, but you have a specific game plan that maps out the path to success.
When you take steps to rank higher on search engine result pages (SERPs), you’re directly challenging the competition, especially in a competitive industry like IT.
The less work a consumer has to do to find your services, the more likely they are to engage.
Establishing Credibility
SEO for IT companies makes websites easier to navigate and more useful, both of which search engines love to see.
Think of SEO tactics as a sign that a company means business: an attractive, informative, and clutter-free website shows a commitment to quality.
There is no such thing as downtime when it comes to selling services. Every moment a potential consumer spends engaging with your company should be optimized.
Boosting Visibility
If your company doesn’t appear when searchers seek services, you’re missing opportunities to gain traffic and sales.
SEO for IT companies makes your website more visible by increasing the chances a searcher will find and click on it. It also helps you build name recognition that can translate to more leads down the road.
Firestarter’s Denver SEO Services Rise to the Top
At Firestarter, we’re more than familiar with how SEO services make a difference. As a leading Denver SEO expert , Firestarter helps clients pave the way to success on the web.
We combine detailed research with innovative strategies and targeted campaigns to deliver real results fast.
When you work with us, SEO for IT company competition and success is a piece of cake. We’re proud to say that our results speak for themselves.
A Firestarter Success Story
For one IT company, SEO was a game-changer.
Arctic IT, an established IT service provider and Microsoft Gold partner from Anchorage, Alaska, increased its visibility by leaps and bounds with the help of Firestarter.
When Arctic came to Firestarter, the company had a minimal online presence and limited success with other SEO providers. Less than 1000 organic visits per month and no first-page visibility for important keywords meant that Arctic was missing the opportunity to reach a significant portion of potential clients.
With a strategy focused on keyword research, link building, and content optimization, Firestarter turned things around for the better.
Arctic saw a 40% increase in organic visits and gained 33 new first-page keyword rankings, driving traffic at a significantly higher rate.
With continued SEO planning and strategies, companies like Arctic can take their success and more than double it. Once a company gains momentum, its ability to reach the top of its niche skyrockets.
The Bottom Line
SEO for IT support companies, service providers, and any other business in the industry is a necessary step toward success. IT companies, in particular, face heightened competition and expectations, which means trusting SEO experts who understand the niche is crucial.
You can trust Firestarter to deliver top-quality SEO for IT companies of all sizes. As an award-winning Denver SEO company, we never cut corners – we aim to help our clients achieve their goals within a time frame and for a price that makes sense. To discover how our services can benefit your IT company, reach out today.
