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Many SEO companies offer an extremely wide variety of digital marketing services diluting their SEO expertise. At Firestarter, we’ve narrowed our focus to search engine optimization. Our narrowed focus on SEO sets us apart from our competitors, giving you the assurance of working with a true SEO expert instead of a “jack of all trades and a master of none”.
Don’t take our word for it. We’ve earned 4.8 stars on Google and 4.9 stars on Clutch. See what our clients have to say:
“They don’t hesitate to tell me exactly how the process must happen and how long it will take for me to reach my goals.”
“Their level of responsiveness and communication are excellent.”
Not only have we seen an increase in traffic with our businesses, we also appreciate how quick these guys are at responding and helping with different situations. We truly feel like this company “has our back.”
Firestarter takes the time to make sure that you are going to get the best bang for your buck.
As a small business owner having a website that drives business is everything and Firestarter provided that for us!
The Industry Average Client Retention
Clients Served From Local to International
Leads For Our Clients In 2021
Top SEO Company By Clutch
Firestarter SEO is the premier Buffalo SEO agency. We have established a system revolving around proven and established best practices. We provide a variety of services to help your clients find you first. Ultimately, our marketing services are focused on one thing: Fueling your Results.
SEO is one of the most effective marketing tools available for businesses. It is extremely valuable because it brings pre-qualified leads and customers to your business. Customers are searching for you and your services. You, for example, most likely searched “Buffalo SEO Company” and look what you found! SEO eliminates the need for all those beautiful in-person sales pitches and who doesn’t love that?
Localized search is the gateway to online visibility for small and medium businesses who only serve a particular area and is a key component to our Buffalo SEO efforts. Recently, search engines have moved more towards local search results, opening the doors even further to great opportunities for local businesses everywhere. Businesses can now leverage their location and gain relevant visits and potential customers.
Link building has become increasingly more difficult with Google updates like Penguin. As link building becomes more intricate, it becomes even more imperative that you have an SEO company that understands how to build long-lasting links and useful content. Our link building strategies help clients build clean and natural link profiles, allowing their websites to remain relevant and authoritative to search engines.
Conversion Rate Optimization (CRO) is the process of increasing the percentage of site visitors who perform your call to action(s). Basic CRO is making sure you have a phone number at the top of your page and a form prominently placed. Beyond the basics, we implement website eye-tracking or screen recording to get an understanding of how a visitor engages with your site. Based on that data CRO gets more in-depth as we A/B content, colors, image, etc…
Along the lines of having a site ready for mobile and local search, Google has made site speed a ranking factor, although a very minor one, it’s becoming more important for a website to load quickly. Using various plugins and some minor dev fixes we speed up pages slowing your website down.
As technology advances, voice search is becoming more and more crucial to a company’s online visibility. Firestarter SEO can help optimize your website to prepare for the increasing shift to voice searches. We do this by ensuring your site is optimized for mobile, using natural search language in your content, and focusing on keywords with the right user intent.
On-site SEO is an important aspect for all websites. First and most importantly, HTML tag optimization, HTML tags have certain meanings and use cases. Each tag needs to be used properly in order to fully optimize your website. Some HTML tags have more prominence and weight on your site rankings than others. We make sure the on-site optimization is done correctly and has the appropriate keyword usage sprinkled throughout the content. All of this provides your users with a friendly experience and search engines the ability to index your site properly. When on-site SEO is done correctly and combined with powerful off-site SEO, the results can be stunning.
More and more people are performing searches on mobile devices. As the trend continues it is important that your website and SEO are ready. The way we prepare a site for mobile-first is to make sure the website can be viewed properly on a mobile device, sometimes this is a simple as updating the viewport on a website. In other cases, this may mean building a responsive site. Once the website is ready to be viewed on mobile, we optimize the site for local search, searches centered around a location or area. Furthermore, we optimize pages for “Near Me” searches. Expert tip – Use retargeting Ads for mobile.
There is a lot of stress on content marketers and company owners to create quality usable content for their clients. Usable content comes in many forms, one of the most effective forms of content being a blog. Maintaining a blog on a regular basis can be tedious and demanding, but the rewards are tremendous. Firestarter has an advanced copywriting team with education majors in public relations and communications. They each have years of experience in writing quality content for websites and blogs. Their creative minds allow for successful writing in many industries from technology, plastic surgery, insurance, and more! So no matter what industry you are in, we can help you write successful, quality content.
The desire to fuel your results is the core of what has driven us to create the most effective framework for Buffalo SEO and ranking locally in the Buffalo area. With more than 10 years in the Buffalo SEO market and roots beyond, we know what it takes to rank in one of the largest metro areas in New York. By focusing on what we know works, we have time-tested and proven our strategy through the many industries found in Buffalo.
Your website should be as unique as your business and our framework allows us to customize our approach accordingly. No SEO campaign is the same, but they hold fast to the core principles that have generated results for our clients and ourselves alike. These core principles are: Technical SEO, On-Site SEO, Content, and Link Building.
“I talked with four SEO companies. Firestarter was the only one that actually listened and created a custom proposal for me. I was looking for a long-term partner that I could bounce ideas off and grow with. Firestarter fit the bill!”
Chris Lopez – Real Estate Investment Company
The initial status of your SEO is critical. Gathering a full understanding of your website and what marketing tactics have been executed in the past gives us the details needed to create a successful, customized blueprint for success around your desired results. As we explore your website’s content and link profile on a deeper level we are able to pinpoint any critical obstacles that may exist.
Once the foundation is established and we have a comprehensive understanding of the opportunity your domain possesses, we begin the implementation phase. We start with the essential on-site SEO elements, including title tags, meta descriptions, site architecture, interlinking pages, and more, all while creating unique, engaging, and highly linkable content. This focus lets results accelerate initially and sets the stage for continued success with the support of our efforts.
Your link profile is similar to a book of references with Google. Our natural and authoritative link building campaigns rely on a quality over quantity mentality. Most of the time spent on link building centers around creating unique and useful content, and then finding relevant websites which Google trusts to place content on. We constantly monitor your link building campaign for maximum effectiveness.
The best systems in the world are nothing if they lack transparency and an advanced SEO campaign is no different. We want to give you the opportunity to have ownership of your campaign and our monthly reports and reporting dashboard do just that. Our custom monthly reports feature rankings, traffic, new links, task reports and more. Each of our clients also has regular access to their reporting dashboard to view different time frames and instant results. This process allows you to understand the efforts taking place within the campaign, and allows us to fine tune your campaign on the fly.
Rankings improving for your target keywords until they reach page one and continue on until they reach the top 3 positions. You will also experience what we call the “Halo Effect” – Rankings will increase for other keywords, not only keywords you are targeting.
As your ranking increases your traffic should follow. You should see an upward trend in organic traffic.
As we track phone calls and form submissions these will increase for you turning into…
As you convert leads your revenue should increase and you’ll receive a handsome return on your SEO investment.
“Honestly, this is probably the best decision we’ve made as a business.” – Justin V. Stuck in a competitive market, a small business owner reached out to help grow his business with SEO Services. Firestarter SEO’s framework created fantastic results the client could build around.
CreteJack provides an innovative solution to classic concrete issues like cracked driveways and sinking concrete porches. As a small business, CreteJack had a limited budget but was looking to realize the immense potential this business had.
Simply identifying keywords with high intent and a clear location (such as “Concrete Repair Denver”) quickly improved their rankings. The other strategy Firestarter SEO focused on was resolving critical crawl errors. Another important strategy we implemented was a link building strategy.
MCA Connect provides Microsoft Dynamics solutions to the Oil & Gas, Manufacturing, and Field Services industries. One of the biggest challenges they faced with their marketing was taking extremely complex solutions and clearly articulating their value in simple, impactful statements.
The purpose of the project was to create a homepage and sub-pages which better connected with MCA Connect’s audience, articulated the problems MCA Connect solved for their customers, and provided a more user-friendly experience. Revamping the messaging was the biggest undertaking, as we had to redesign the flow of each page.
Diamond T Services was doing all of their SEO in house and had taken their website as far as they could. DTS was looking to take its website to the next level. They wanted to rank on the first page for 3 specific keywords
The solution to improve their rankings was three-fold. We needed to clean up any technical errors and clean up the URL structure so the crawlers could more easily crawl and find their content. We needed to map out their keyword targeting. We needed to make sure their pages were targeting and optimized for the most appropriate keywords.