Are you wondering how investing more time and resources in web design will benefit your SEO? Well, there’s a critical link between SEO and web design if you didn’t know that already. The type of website you have and how easily online users can navigate it has a significant impact on its overall SEO.
Before we dive into how web design matters with regard to a website’s SEO, let’s find out what web design is. It will give you a better idea about the practice’s importance.
What is Web Design?
The websites you see on the internet when you type their URL and hit “enter” is the result of web design. Web design is a broad term that refers to the design, creation, and display of websites on the internet. It’s an important aspect of user experience that results in higher organic traffic and lead generation.
For example, if your website is super easy to use and get accustomed to, more users will visit it. This can potentially increase conversion rates and result in higher sales revenue through online sales for your business.
On the other hand, if your web design is of poor quality, users will find it difficult to navigate. This could ultimately result in loss of internet traffic, slower conversions, and possible online revenue loss.
Web design was primarily focused on creating websites and displaying them on the internet for home computers. However, web design covers mobile-friendliness and other portable device compatibility today. For starters, web design refers to the user experience side of a website rather than software development.
How does Web Design Relate to SEO?
Do you know that the majority of users leave a website if the web page takes more than two seconds to load? Well, that’s a reality! And, if that continues to be the case, you may end up losing potential sales revenue in the form of potential customer loss.
Organic traffic may die down if your web design is of poor quality and doesn’t offer any real value to visitors. In simple words, web design refers to the quality of your website and how useful/helpful/easy-to-use it is.
A website that loads quickly and lets users get from point A to point B with the minimum time possible is better. High-quality web design will make sure that the users keep coming back for more information and services.
If you’re running an e-commerce website, you must add the right visual appeal and useful customization options. It will help customers choose their favorite products easily and proceed to checkout. User experience is a huge part of the problem. If web design quality is higher, UX will be higher as well.
In a nutshell, it means that greater website quality will result in a higher SEO ranking. Thus, you may benefit from greater organic traffic and might as well lead to increased conversion rates.
Web design isn’t an easy task, and without professional support, identifying crucial pain points in your users’ journey can be difficult. At Firestarter SEO, we let our clients reap the benefits of better SEO and higher Google rankings. Connect with our experts and let us help you with an optimum web design to make your business stand out from the rest.
From strategic keyword research to optimizing website content, we can make sure that your visitors find you full of information and quality. Web design is an integral part of earning clients’ trust. So, make sure you’re not going barefoot in the field of SEO and contact the right professionals today.