Search Engine Optimization, or “SEO,” is becoming ever more critical for any website looking to grow their online presence and increase their web traffic. Throughout the years, SEO has continued to evolve into its present form and all signs are pointing to the notion that this evolution isn’t slowing down anytime soon. At Firestarter SEO, we’ve followed these changes for the last 10 years and it’s safe to say that we’ve learned a few things over that time.
Something that we experience frequently are clients of ours that have used SEO for their websites in the past. However, because SEO has changed so much, an SEO campaign that was effective 2 years prior may not be as effective in the present time. Also of note, we have many clients who have come to us feeling as if their present SEO isn’t necessarily producing the results they’ve been hoping for. This blog post will offer a few tips for companies and website owners such as these on how to make their SEO better.
While content has always been king in SEO, having a blog page for your site allows you to frequently post and feature your keywords and phrases on a much simpler basis than actual new page creation. While blogs will allow you to use your targeted keywords, having a blog helps you expand your website. It’s important to know that Google and other search engines like to see large websites with lots of content frequently being added. They see you as being more authoritative in your industry and as a result, will over time reward you with a higher ranking.
Title Tag Optimization
Very often we see websites that have poorly optimized title tags. Remember, having title tags are essentially an indicator to Google and other search engines of what keyword you’re looking to be ranked for any given page of your website. Ensuring that your title tags are both relevant and intentional will go a long way towards making your SEO campaign more effective. By also making sure that your title tag is reflecting the content of each page, you’ll see your ranking climb over time.
Something that is very common on websites today are non-descriptive on-site links. In layman’s terms, having links within your site that move to other pages that say “click here” or something similar can keep you from realizing your SEO’s full potential. Instead of using terms like “click here,” use your keywords and phrases that are relevant to the linking page. For example, if you specialize in German Imported Auto Parts, be sure to include that as the name of the link for the page you’re linking to.
While Meta Descriptions are generally a small piece of the SEO pie, if they are numerous they can have an impact on your ranking. If you’re unsure of what a meta description is, this is a short description of each page of your site. For example, if you are writing a blog post about imported German auto parts, an acceptable meta description would read something like: “this blog post relates to how we import auto parts to the United States from Germany. Click here to learn more.”
While these are only a few simple tricks to improving your SEO, the point being made is that you should have a focus on many of the smaller aspects of the process. Generally speaking these, in some cases, don’t have a massive impact on your SEO on their own. However, by staying on top of improving on them, you’ll see yourself climb the rankings.