Based on the information gathered from the audit, we determine a plan of attack to improve your search engine results. Although we use tried and tested SEO methods, every client is unique and requires special attention. Therefore, each SEO plan is uniquely crafted to fit the client’s specific needs. We begin by selecting keywords, phrases, and topics to target and then design a link building strategy around these selections and what the existing link profiles lack.

Now we know where your website has been and where it is going, we begin executing the SEO campaign. We update essential on-site SEO elements, including creating new title tags, meta descriptions, updating or changing site architecture, creating linkable content, interlinking pages, and more, based on what was deemed needed by our audit.

Our link building tactics focus on creating a natural and authoritative link profile. Often this means quality over quantity. Much of our link building efforts are spent on creating unique and useful content and then finding relevant, authoritative websites to place the content on. Your link profile is constantly monitored and tweaked to assure maximum traffic and visibility.

At the end of each month, we build a custom SEO report which outlines rankings, traffic, progress, link building, completed and pending tasks, etc. This serves a two-fold purpose. First, it keeps you informed and aware of what is being done each month. Second, it provides Firestarter an opportunity to revisit our strategy and fine-tune it to ensure the best possible results.