It’s that time of year again, love is in the air and millions of keywords are being searched for that perfect Valentines Day gift. I don’t know about you, but that excites me.

Now, I know it might sound cliché, but I am so lucky to have found a career that I truly love. I love it for some of the same characteristics and steps that it takes to find your true love in life.

Do you remember when you first realized you had a crush on that special someone? You would go around and ask everyone what they knew about her? What she likes, who she hangs out with, what makes her happy, you know, doing your research. Well in SEO I get to do that every day.

Research In SEO

Research in SEO is so important as well as so rewarding. Doing your research will allow you to be one step ahead of search engines and be able to adapt faster when thrown a curve ball. Just like your crush, being prepared paid off when asking them out for the first time.

Now as time goes on and your little crush begins to mean more to you, the hard work you put in the beginning becomes to seem easier and you want to spend more time and attention on them. This is so true in every aspect of SEO.

SEO Is A Process of Accumulation

The more time a business uses SEO their rankings (love) will grow. And, as that love grows it becomes important to never become complacent and just settle with that ranking. It has been said that a love that is not growing is only dying. Your SEO ranking is the same if you don’t give it the attention it desires you’ll lose it to someone who will. Adding fresh content, backlinks and social media is important all the time and helps strengthen the relationship with search engines.

SEO is challenging, nobody said it would be easy…just like everyone told you that there was no way your crush would say yes. However, how much more rewarding was it when she did say yes? It might have been easier to ask out someone less attractive or not as interesting as your crush, but you would have just been settling, and you can never just settle with SEO.

When it comes to love I’m in it for the long haul. I was never the type for a one-night stand, and SEO is the same. SEO is an ongoing, never-ending process. As soon as SEO stops your competitors will see you as weak and steal your rankings.

True love can be hard to find, but when you do find it you’ll never let go…SEO, I love you!