Link Building, Using your office staff to build links

You need to build powerful links to your website. But this aspect of SEO poses a huge challenge across all industries. Fortunately, smart business owners already have tons of leverage in link building.

How? The age-old phrase proves true again: “It’s all about who you know.”

Every business forms partnerships and creates relationships that benefit both companies. You can use these connections to build powerful links for your website. In this guide, we’ll discuss the various ways your company can use relationships to build awesome links.

IF YOU WANT TO BUILD YOUR AUDIENCE, BRAND AND BUSINESS THEN YOU NEED TO START BUILDING LINKS!

.GOV & .EDU LINKS

These links add the most value because of the inherent credibility that comes from government or educational institutions. It includes all organizational levels, down to elementary and high schools. Look for opportunities to support local educational clubs, teams and events. For government links, try to get involved in government events, organizations and projects.

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Sponsorships

Getting involved with sponsorship opportunities allows you to build SEO while investing in a good cause. You can easily acquire these links for a couple of reasons:

  1. Most only require a charitable donation to become a sponsor.
  2. You’ve already built a relationship and done something for them.

Find local events, clubs and trade shows that you can sponsor. They don’t need to have any particular top-level domain (.edu, .gov, .com, etc.). You should just look for popular sites that have sponsorship opportunities.

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PRESS & PRESS RELEASES

Do you have relationships with news or press outlets? If so, a link on their website can carry tons of weight for your business. Generally, news outlets have high authority websites and will pass that value to your website with a link.

Whether you land a story for your company or write your own press release, always ask for a link within the article that points to your website.

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Business Partnerships

Do you have relationships with news or press outlets? If so, a link on their website can carry tons of weight for your business. Generally, news outlets have high authority websites and will pass that value to your website with a link.

Whether you land a story for your company or write your own press release, always ask for a link within the article that points to your website.

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RULES AND GUIDELINES TO REMEMBER

As you build links, you should always keep a few things in mind. If you follow these basic guidelines, you’ll protect yourself from penalties and keep your links high-quality.

  • Always ask for the link when you get featured on a site.
  • Use your brand name as the link.
  • Don’t ever get a link featured in the footer, sidebar or other site wide areas (that is, places that appear on every page of the site.)
  • When using an image link, always put the ALT text as your brand name.
  • Never use exact match anchor text.

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