Wherever businesses with an online presence go, SEO follows. But it’s up to you to decide whether you want to get lost in the tide of new companies or stand out.
If you choose the second option and want to shine, reach new levels, and boost sales, you need to leverage SEO. Search engine optimization levels the marketing playing field for startups and small businesses.
To compete against the big guns, small businesses need to combine small business SEO with hard work and dedication. With SEO, you can increase your business’s visibility and discoverability by appearing on top of the SERPs. Here we discuss the importance of search engine optimization for small businesses:
What is SEO?
Search Engine Optimization is how marketers inform search engines about your website via design and development.
SEO is both on-page and off-page, and both are essential for creating an SEO strategy. Typically, SEO implementation includes:
- SEO and user-friendly websites
- On and off-page optimization
- Page load time optimization
- Local SEO
- Content marketing
- Mobile optimization
A Quick Glance at Whether SEO Works for Small Businesses
The short answer is yes. Google search engines use complex algorithms to allow small businesses to compete against other small companies and huge brands.
With up to 5.6 billion searches per day, SEO is increasingly important to stand out. Search engine optimization offers small businesses the following benefits:
- Gain a competitive edge
- Reach your target audience efficiently
- Provide relevant information
- Expand your brand’s presence and awareness
- Foster long-lasting relationships
- Get access to valuable and informative data
- Maximize your mobile reach
Why is SEO Harder for Small Businesses?
Launching your business comes with a variety of unexpected and unforeseen problems. Here we discuss the four reasons SEO is comparatively harder for startups and small businesses:
You Have a Limited Budget
Small businesses and startups miss out on marketing opportunities because of one primary reason: they have a limited budget. It’s an old saying but is certainly accurate: you can’t invest in new business opportunities without money.
There is a good reason though that businesses invest in marketing and advertising opportunities: they get results.
Since more prominent brands have a bigger budget, they can allocate more towards employees, consultants, and web design- all things you’ll find difficult on a limited budget.
You Don’t Have Enough Time
Another reason small businesses lose opportunities is a lack of time. There’s only so much your team of two or less can achieve within 24 hours.
Some startups and small businesses have a team of two or three people doing everything. It makes it impossible for new companies to focus on SEO.
Big Businesses Have More Experience
Businesses don’t achieve greatness from their inception; they all started small and grew. It simply means that these brands have been in the industry for longer than startups.
Most small businesses have recently entered the market, meaning that it’s more challenging for them to rank on competitive keywords, accrue authority, and establish an excellent link profile.
Plus, Google favors older domains and brands, so they have more experience and better understand what works and what doesn’t.
You Have Fewer Tools
Your limited budget puts you at a competitive disadvantage. Huge companies with solid SEO teams have powerful tools that automate the most time-consuming search marketing tasks.
Industry leaders can afford to buy competitive keywords, better analytics, practical conversion optimization tools, etc.
However, small businesses often struggle to use free tools with limited features.
Why is SEO Essential for Small Businesses?
Here are a few reasons you need an SEO strategy for your small business:
Boost Your Website Traffic
While pay-per-click campaigns offer an incredible way of marketing your brand, it’s no competition for organic traffic. According to insightful research, 53% of all web traffic comes from organic search.
PPC campaigns and paid social media advertising may be too risky for startups and small businesses on a tight budget. These companies can create a dedicated SEO strategy to boost quality traffic.
An increase in organic traffic indicates that your SEO strategy exposes your brand to your target audience and attracts previously unreachable potential clients.
Boosts Trust and Credibility
The goal of well-planned SEO strategies is to establish a solid foundation for a fantastic website with a clean user experience that is searchable due to trust and credibility.
You can boost brand trust and credibility by creating compelling content, adding reliable outbound links, and optimizing on-page elements.
Uncover Growth Opportunities
One benefit of launching your startup is that you get to learn from the mistakes of industry players. Analyze your competitor’s strengths and weaknesses to identify what opportunities they missed.
This way, you can uncover opportunities for growth that your competitors failed to notice.
Boosts User Experience
SEO comprises various strategies that combine to help your small business reach new levels. Without relevant and valuable keywords, your content won’t perform well, and without content, you won’t be able to rank on search engines.
Point in case: content creation, search engine listings, keyword research, link planning, and mobile optimization all come together to create a positive user experience. Remember that brands that offer poor user experience end up with poor rankings.
Educate Prospective Clients
Generally speaking, content is king, but did you know that it’s also an excellent way of optimizing your website?
Producing informative, keyword rich, and compelling content helps you rank higher on Google’s search engine results. In addition, website content is an educational tool that helps establish you as an industry leader.
Develop attention-grabbing content in different formats, including videos, blogs, and infographics to engage and educate your viewers.
The Bottom Line
Small business SEO provides various benefits, including offering a competitive edge, boosting brand credibility and trust, improving organic traffic, and ensuring a positive user experience.
You need to arm yourself with the right strategies and techniques to get started. Here at Firestarter SEO, our highly trained and experienced employees improve your search engine ranking by leveraging the best practices and tactics.