As Search Engine Optimization (SEO) has evolved over the years, it’s become known as a necessity for any business looking to generate organic traffic via their website. SEO in particular can seriously benefit small and medium sized businesses whose business has been affected by the current Covid-19 pandemic. As a result of lockdown orders by the government, many of these businesses can no longer rely on traditional brick and mortar locations to drive revenue. Studies have shown that more and more businesses are relying more on their websites for lead generation and as such, SEO is playing a large role in making this happen. 

The following blog post will contain a number of reasons why SEO can help your business thrive in an internet world:

People are Searching for your Services

Of the 2 billion people on the internet, 93% begin on search engines. According to Lyfe Marketing, there are 40,000 searches every second on the internet meaning that there are millions of opportunities for your business to be found on any given day. SEO will help you increase your Google ranking and ultimately help you achieve a 1st page listing. Remember that over 75% of people never leave the first page of search results so getting your website there is guaranteed to create more organic web traffic on your site. 

SEO is a Long Term Strategy

It can take 6-12 months for your website to begin seeing optimal results as a result of SEO. While there are ways to see faster results, such as via PPC campaigns, SEO will help your business grow and ultimately find itself in a stronger and more maintainable position further down the road. While it can take time to increase your ranking, it can also take time to lower your ranking. Once your business has achieved the ranking it’s looking for. Only small, steadily maintained steps are required to maintain your ranking.

SEO Provides More Benefits Than Paid Advertising

While there is definitely a time and a place for paid advertising such as PPC (pay per click), SEO will have greater benefits over the long term than paid advertising. PPC campaigns are an excellent way to promote new products and services or to draw near instant web traffic to your business. Although keep in mind that as soon as your PPC campaign concludes, don’t expect see anywhere near the same amount of traffic you had. SEO will create a much more organic, financially viable form of marketing that will have people naturally visiting your site because you have a high ranking on Google. 

SEO is One of the Smartest Decisions You Can Make for your Business

Investing in SEO will help your company grow long into the future. Investing in SEO for your website is a proven way to generate web traffic, leads, sales, and revenue. By investing in SEO and putting together well planned campaigns such as those from Firestarter SEO, you can ensure that you’re setting up your business for future success.