SEO
Is Content King? What You Need To Know
With how much the internet has changed over the last 25 years, is content still king?
How PPC can Help with SEO
SEO and PPC are two things we often hear in the same sentence. They do work within a lot of the same spheres and the results come about on a Search Engine Results page, or SERP. PPC can be a great way to jumpstart leads or supplement the first page rankings you already have. It […]
Firestarter’s Best Practices for Content
In most cases, the largest amount of time that is spent on SEO revolves around content. Everything from writing all of the pages of your website, to the extra content, guides, blogs, etc. takes time and effort. Your content represents you and your brand while at the same time needs to speak to the search […]
What are the Top SEO Tools?
One of the best things about SEO is that with some research, study, and time anyone can gain enough of an understanding to begin helping their own website. However, most business owners are either unaware of the vast pool of resources at their disposal, or they have so many options they can’t figure out what […]
How to Read Your Google Analytics Stats
Setting up and confirming Google Analytics tracking is a chore in and of itself. Once you have analytics set up, how do you know which metrics are important? We will talk about the different types of data you will see in your reports and analytics profile here. Realtime Statistics The first report statistic in the […]
What are the Advantages and Disadvantages of SEO?
As your business looks to grow and scale up to realize the vision you had when you started, there will ultimately be a crossroads in your marketing decision-making that poses the question, “Should I start investing in my own SEO?” While we will undoubtedly make the argument that in most cases the answer should be […]
Creating and Optimizing Your Google My Business Profile
Marketing strategies continue to evolve as we push into newer technologies and tendencies from searchers. While SEO is a process to embark on a journey for, requiring month to month efforts over time to create trust and comfortability with crawlers and users alike, Google My Business continues to present itself as a quick solution for […]
Digital Marketing During a Global Pandemic (Updated)
COVID-19 Has Changed Our Way Of Life. Digital Marketing Will Be More Important Than Ever