SEO Education
Firestarter’s Best Practices for Content
In most cases, the largest amount of time that is spent on SEO revolves around content. Everything from writing all of the pages of your website, to the extra content, guides, blogs, etc. takes time and effort. Your content represents you and your brand while at the same time needs to speak to the search […]
How to Read Your Google Analytics Stats
Setting up and confirming Google Analytics tracking is a chore in and of itself. Once you have analytics set up, how do you know which metrics are important? We will talk about the different types of data you will see in your reports and analytics profile here. Realtime Statistics The first report statistic in the […]
What are the Advantages and Disadvantages of SEO?
As your business looks to grow and scale up to realize the vision you had when you started, there will ultimately be a crossroads in your marketing decision-making that poses the question, “Should I start investing in my own SEO?” While we will undoubtedly make the argument that in most cases the answer should be […]
Creating and Optimizing Your Google My Business Profile
Marketing strategies continue to evolve as we push into newer technologies and tendencies from searchers. While SEO is a process to embark on a journey for, requiring month to month efforts over time to create trust and comfortability with crawlers and users alike, Google My Business continues to present itself as a quick solution for […]
Digital Marketing During a Global Pandemic (Updated)
COVID-19 Has Changed Our Way Of Life. Digital Marketing Will Be More Important Than Ever
SEO & Conversion Rate Optimization
The first step in any SEO campaign is to increase rankings for keywords searched regularly related to your services. Once those keywords are ranking and your traffic has started to increase, you may find you are not receiving the number of leads you expected. This is where your marketing partner employs a tactic known as […]