Firestarter SEO featured on Clutch!

Even before Denver started to show signs of a maturing tech scene, Firestarter was founded with the intention of helping local businesses improve their bottom line. We recognized early on that Search Engine Marketing would play a central role in modern marketing. Firestarter is a team of experienced individuals with knowledge in all the core aspects of an SEO strategy, including link-building, content creation, and keyword research. We are driven by the opportunities, which we hope will continue to grow, to help local businesses thrive in a highly competitive marketplace. That said, not every business is familiar enough with the SEO landscape to identify a provider who can meet their objectives, and within their specific budget. In order to increase the chances that a prospective buyer will trust and have confidence in us, we are excited to announce our inclusion on Clutch, a ratings and reviews site for solutions and services providers.

In addition to creating a profile on the site, which showcases a company’s services, history, and other relevant information at a quick glance, Clutch conducts direct interviews with a firm’s clients. Their questionnaire is highly comprehensive and includes details that a short testimonial or a more technical case study would not capture. This might include how a company has confronted any problems that arose unexpectedly during a project or communicates on a regular basis with the client. These reviews, plus an assigned ranking, determine how these companies are listed and compare to one another in Clutch’s directory—summarized by a Leaders Matrix.


The Ultimate List of Reasons Why You Need Denver SEO Services

free-seo-tool-resized-600You’ve heard of SEO. Maybe you’re even convinced that it will work for your business. But despite your knowledge, you’re probably as to why it’s so powerful.

That’s why we’re here today.

I want to show you the reasons you need to buy.

An investment in strong Denver SEO services can change your business and your life. As you rise through the ranks on search engines, you’ll see many benefits start to accumulate.

  • Increased search traffic
  • Higher conversions
  • More revenue for your business

And if you need any more reasons that that, then keep reading!

SEO is an Investment, Not a Cost

As a business owner, you must constantly make investment decisions. And if you’re like me, you want to find something that will pay off in the long run.

That’s exactly what SEO does.

In fact, it not only pays off, but solid SEO is an investment with a high return. Don’t consider it just another fee you have to pay. Look at it for what it truly is: an investment you can’t pass up.

SEO Builds and Strengthens Your Brand

When you rank well in search engines, it increases your brand strength. People begin to recognize your business and click through to your website.

It’s a unique opportunity to connect with new people.

We live in an age where people want to connect with the businesses they purchase from. That’s why it’s more important than ever to support your marketing efforts with strong branding. And SEO can help make that happen.

SEO Understands User Intent

Every time a user searches for something on Google, they have an intent. It generally falls into one of four categories:

  • Navigational
  • Informational
  • Transactional
  • Commercial

It’s important to invest in SEO because it provides insight into this intent. That means that you can develop landing pages, blog posts and web pages that convert. Trust me, both the search engine and the user will thank you for it.

SEO Pricing is Variable and Affordable

Not all SEO services are created equal. It depends on your current needs and budget. But the great thing is that you can find a service level that works for you, regardless.

Our monthly SEO services come in three packages. You’ll be able to find exactly the right type of service that fits your needs.

Are you willing to invest in Denver SEO services that will take your business to the next level? If so, contact us today! We’d love to discuss your options and set you up with exactly the right services you need.


A "Customer-First" Approach to SEO Keywords

When we develop a keyword strategy for any of our clients, we take a customer-first approach. Before we can dive deep into your SEO services package, we must first conduct keyword research to determine the relevant keywords we should be helping you rank for. These are ultimately the list of words and phrases your customers will be typing into the search engine to find you. We use research criteria based on your niche, target market, competition, and keyword search volume.

This is a part of the process many people get lost in, simply because there are mounds of data to wade through. But at the end of the day, we have to remember one thing: the customer always comes first.

If you focus solely on the keywords you think are relevant to your business, your SEO strategy is setup for failure from the beginning. The customer-first approach is the only way you’re going to see a real ROI on your SEO services.

Who Are Your Customers?

Think about who your customers really are. Take the time to develop buyer personas, also known as customer avatars, for each segment of your target market. These will give you a clearer picture of who your ideal customers are – to make it easier to conduct keyword research and develop website copy, content marketing assets, and so forth. Buyer personas can be as simple or as complex as you want them to be, based on your products or services. Get started by asking questions like:

  • Am I targeting an audience of both males and females? All females? All males?
  • How old is my ideal customer? What’s an acceptable age range?
  • Where do my customers live? Does this affect how they use my product/service?
  • Where do my customers work? Job title? Years of experience? Are they ready to leave their job and transition to a new field?
  • Is my customer single, married, divorced, partnered?
  • How much money does my customer earn in a year?
  • What language(s) does my customer speak? Are they interested in learning a new language?
  • What are their hobbies and interests?
  • How familiar are they with technology? Do they love it? Hate it?
  • What’s their education level? Are they interested in returning to school?
  • What are their religious beliefs? Objections?
  • What are their common problems and challenges?
  • What motivates them to buy the products/services I offer?
  • What concerns do they have about buying the products and services I offer?
  • What are their favorite websites and blogs?
  • Where do they spend most of their time on social media?

What Are They Looking For?

Once you have a clear idea of who your prospect is, put yourself in their shoes. With their pain points and challenges in mind, take it a step further and brainstorm the kinds of questions they’ll ask when they’re looking for what you offer. This helps you find the keywords that offer solutions, which brings more qualified leads, which increases the chance of making the sale.

Brainstorming this list of questions helps you come up with ideas for content that can help you rank for the various keywords – while also addressing the common questions and objections your prospects may have. Plus, you can search and see what kind of content is out there from your competition, to find ways to make yours more thorough and complete.

Why Are They Searching?

User Intent makes all the difference in the success your website. If you’re ranking for a vague keyword like red shoes that’s one thing, but if you’re ranking for red shoe store in Colorado then you’ve got user intent – the reason behind their searching.

User intent generally falls into one of three categories:

  • Transactional: A person wants to make a purchase. Where to buy red shoes
  • Navigational: A person is looking for a specific resource, site, or page. Red shoe store in Colorado
  • Informational: A person wants more information about a subject, or answers to their questions. Red shoe

The ideal keyword strategy will have a mix of these keywords, as you’ll have people who are looking to buy at the same time as you’ll have people who want more information about the products or services you offer. When we pull your keyword list, we’ll let you know which keywords fall into which category of user intent, so you can craft content that matches.

When you know what they intend to do with the search you know how to tailor your content and messaging on your website. If you speak to their initial intent, you have a great chance of converting them to a paying customer. But, if you rank for a transactional keyword and send your users to informational content, you’re disregarding intent – which leads to unhappy searchers.

Where Are They Coming From?

Keywords aren’t confined to the initial on-site SEO optimization. You’ll use them throughout your monthly SEO strategy in a variety of ways, including:

  • Social media updates.
  • Weekly blog posts.
  • Guest blog posts on industry sites.
  • Link building activities.

Knowing where they come from will help you prepare to monitor these keywords in a variety of ways.

If they come to you from social media – it’s important to know which post they’re coming from. If they’re coming from an offer you posted on your page, then they may be ready to buy. But if they’re coming to a blog post, they may just want more information.

Conclusion

Everything you do on your website and as part of your SEO and online marketing strategy must consider your customer first. They are who you want to connect with, and who you want to keep happy. If you take any action without considering how it will impact them, you could be making a huge mistake that affects your profit margin. That’s why part of our customer first approach means focusing on who your business’s customers are.

Do you understand your customer on this kind of level? Could you benefit from a deeper SEO strategy? If so, contact us today! We’d love to discuss how we can turn your website into a revenue machine.


The SEO Buying Guide: What You Need to Know

You know your website needs SEO. Your competitors, friends and telemarketers tell you about its importance. So, you head to Google and type in SEO Denver Colorado.

It brings up far more results than you expected. And each seem to have its own pricing and services structure. Now you’re even more confused than when you started.

It’s okay. Trust me, you’re not the only one that feels this way.

That’s why I’m creating this guide.

I believe that you should feel informed when making your buying decision. We try to explain things pretty well throughout the site. And this is just one more branch of that educational tree. And, as always, feel free to reach out directly if you have any questions.

Let’s learn about these SEO services and what they mean for your company.

Keyword Research

Keyword research serves as the foundation of a solid SEO strategy. It requires tons of research, deep insight into your company’s goals, and an intuitive understanding of the customer’s experience.

You’ll find Google’s Keyword Planner at the core of the keyword research. But there’s several paid tools that give an even deeper analysis. SEO companies often pay a monthly fee to access these professional tools.

As a small business owner, it’s not feasible for you to pay for these tools. And that’s one reason why you hire people like us.

Monthly Strategy Meetings

Unfortunately, there’s plenty of “SEO professionals” that don’t act like professional at all. They try to scam unassuming business owners. And it’s a shame.

A good SEO company will put you first. That’s certainly what we’re trying to do here at FirestarterSEO. It’s why we write guides like these.

We also show our appreciation through monthly strategy meetings. A monthly service should show monthly progress. And we want you to hold us accountable for that.

In these meetings, we discuss current positions and your overall account. If we have time, we’ll also go into creative brainstorming for ways to improve your rankings and website in the months to come.

Content

Haven’t you heard? Content is king.

Google loves content, because it shows a freshly updated site (an important factor in their ranking algorithm). We give you fresh content in a couple of ways:

  • Rewriting portions of your website pages
  • Creating industry related blog posts
  • Developing keyword-focused landing pages

When it comes to content, you can’t do too much. The bigger your investment, the better.

Content Optimization

It’s not just enough to create content, though. You’ve got to make sure that the high-quality content gets optimized.

A good SEO company will make sure that happens. So, as you compare different services, don’t forget to ask about content development and optimization.

Optimized content on web pages, blog posts and landing pages include:

  • Carefully crafted title tags
  • Keyword-rich meta descriptions
  • Strategic H1, H2 and H3 headings
  • Optimized alt text on image
  • URLs featuring keywords
  • Keywords included 3-5 times in the body

Each piece of content requires this level of optimization. It gets tedious, I’m not gonna lie. But we’re happy to do it for you, because of the impact it makes on your rankings.

Additional On-Site SEO

The SEO doesn’t stop at that. There’s even more that you’ve got to consider. Things like:

  • Internal links to help search engines and humans navigate your site.
  • 301 redirects for any and all URL adjustments.
  • Submitting a sitemap so Google can crawl your site.

In the midst of everything else, it’s easy to neglect these aspects. But a good SEO company won’t. When you’re looking around, keep an eye out for these additional services.

Off-Site SEO: Link Building

You also need to invest in off-site SEO. These things strengthen the foundation you’ve built on your website. It includes doing things like:

  • Anchor-text research
  • Posting content to social media
  • Getting listed in directories
  • Creating press releases
  • Content marketing

Trust me, you don’t want to miss out on link-building. It’s the secret key that helps your rankings soar. Don’t settle for a company that doesn’t provide these services too.

Reporting

And finally, reporting.

An ethical company will want you to hold them accountable for their results. And because of that, they’ll provide you with ample reports to do analysis. Make sure that you SEO company offers reports about:

  • Keyword Ranking
  • Link Analysis
  • Traffic Analysis
  • Crawl Diagnosis

If they don’t, they’re not the company you want.

If you’re tired of feeling overwhelmed when you search Google for things like SEO Denver Colorado, then stop the search. Contact us today to get started with a monthly SEO package.