Articles
Does My Small Business Need SEO
The short answer to this question is, of course. If you have a website that is not working for you 24/7, then it’s serving little purpose for you and your business. The misconception around SEO is that you need to have a big marketing budget or know-how to trick Google into putting you on the […]
Does Social Media Affect SEO?
Social media has infiltrated every aspect of our lives on a daily, if not hourly, basis. With a meteoric rise to prevalence, social media has ingrained itself into our culture. The business world has not been immune from the social media craze, with more and more businesses relying on their social media performance to help […]
Generating Conversions From Blogging
If you’ve got a blog that is starting to gain traffic, then your work is just beginning. When a user lands on your blog, they are likely there to gain information. It is up to your website’s content and experience to get the user to take the desired actions. In this case, the desired action […]
3 Ways To Consistently Come Up With New Blog Content
Writer’s block can be demoralizing, especially in smaller teams trying to generate new blog content for their website. How can you consistently come up with fresh ideas for new content to produce? By learning more about what consumers are asking rather than writing about topics that interest you. Turn Customer Feedback Into Blog Content We’ve […]
Mobile vs. Desktop SEO
It’s no secret that each year more and more people use their mobile devices to find information on the web. It is important to understand your audience and how they are finding your website so you can optimize it for mobile SEO. Mobile-First Indexing In 2016 Google began experimenting with the concept of mobile-first indexing […]
How to Measure Success in SEO
Have you been frustrated at a lack of results from your SEO efforts? Many times, this frustration comes from a place of confusion or a lack of understanding what exactly is going on with the campaign. At Firestarter, we believe that when performance is measured, performance improves. So how can you as a business owner […]
Advantages and Disadvantages of Search Engine Marketing
We as consumers can’t help ourselves. We know what we want and we want it now. Although digital marketing as a whole should only be looked at as an investment, there are those that want the silver bullet with their marketing strategy. If done correctly for the right industry, SEM can be extremely successful. Once […]
4 Ways Link Building Helps SEO
Links from other people’s websites to yours serve to improve your online visibility and are a cornerstone of our SEO campaigns. Link building helps SEO in a variety of ways and we hope to break them down into something easy to understand for marketing novices and professionals alike. Link building helps SEO efforts by serving […]
The Three SEO Pillars
When explaining SEO to someone who is not familiar with it, it’s easiest to break down the concept by splitting it up into 3 distinct, easy to understand sections. In general, the 3 core pillars of SEO are: On-Site Optimization Off Site Optimization Content Each of the three core pillars play a significant role in […]