Articles
How to Improve Voice Search?
Voice search SEO is gaining popularity amongst online customers. A report suggests that approximately 111.8 million users in the US alone use voice search on a daily basis. This is almost one-third population of America using their voices to search for businesses products and services. Therefore, it is safe to say that optimizing for voice […]
How do you determine your marketing budget?
Creating an adequate marketing budget for a business involves a lot of hard work. One cannot simply use the trial-and-error method because of its ineffectiveness. Companies have found efficient tools that help them create a successful marketing budget. The entire method consists of several steps that business owners must follow for effective marketing. This article […]
SEO Trends For 2022
As 2021 draws to a close, SEO experts around the world have begun their annual pondering of what trends will take shape in the year to come. As with just about every year for the last 20, we expect to see a number of developments and trends start to take shape in 2022. Among these […]
How Much Should I Pay for SEO?
We would be lying if we didn’t tell you that this is a question we get on a daily basis. The misconception for too long is that everyone needs to be spending thousands of dollars to get results no matter what industry they’re in or what their current rankings are. The fact of the matter […]
Simple Guide to Improving Largest Contentful Paint (LCP)
If you’re reading this guide, I will assume you have analyzed your website with the PageSpeed Insights tool and received a less than desirable score for Largest Contentful Paint. What is LCP? LCP is a metric introduced with the Page Experience update that measures how long it takes for the largest visible element to load […]
Ultimate Guide to Google Page Experience Update 2021
As a business owner, you should be consistently maintaining your website and implementing an SEO strategy that attracts qualified visitors based on their search terms. But what happens if qualified visitors are clicking on your website and never convert or quickly return to the search result page? (Learn more about Bounce Rate) This is often […]
Simple Guide to Improving First Input Delay (FID)
First Input Delay (FID) is an important metric when it comes to increasing conversion rate and now, thanks to the Page Experience update, it is important for SEO too. FID gets a bit technical when it comes to optimizing for performance. FID is the delay between the initial page load and when the user makes […]
Simple Guide to Improving Cumulative Layout Shift (CLS)
Assuming you’ve read up on the Google Page Experience update and analyzed your website using the PageSpeed Insights tool, you might ask yourself, “How do I improve Cumulative Layout Shift?”. In this simple guide, we will discuss what Cumulative Layout Shift (CLS) is, what causes it, and what you can do to improve your website’s […]
What Does Technical SEO Mean?
Technical SEO, aka onsite optimization, refers to the process of optimizing a website’s backend to ensure the best possible SEO campaign moving forward. Generally speaking, taking care of onsite SEO is the first priority an SEO specialist will have when beginning a new campaign. According to BigCommerce, “Technical SEO refers to website and server optimizations […]
How do SEO and Adwords Work Together
Traditionally, most think of SEO and Ads as competitors on the SERPs (Search Engine Results Page) but that couldn’t be further from the truth. After reading this article, my hope is that you will find out that the more you show up on a SERP the better chance you will have at getting that click. […]