Articles
What Does Technical SEO Mean?
Technical SEO, aka onsite optimization, refers to the process of optimizing a website’s backend to ensure the best possible SEO campaign moving forward. Generally speaking, taking care of onsite SEO is the first priority an SEO specialist will have when beginning a new campaign. According to BigCommerce, “Technical SEO refers to website and server optimizations […]
How do SEO and Adwords Work Together
Traditionally, most think of SEO and Ads as competitors on the SERPs (Search Engine Results Page) but that couldn’t be further from the truth. After reading this article, my hope is that you will find out that the more you show up on a SERP the better chance you will have at getting that click. […]
What is the difference between On-Site and Off-Site SEO?
If you are trying to DIY digital marketing for your business, you might be wondering the difference between on-site and off-site SEO. It is as simple as it sounds – On-Site SEO consists of optimizing your website in a way the Google algorithm can more easily understand the content. Off-Site SEO is the idea of […]
How Keywords Work In SEO
Keywords, it can be argued, form the basis of any effective SEO campaign. According to Wordstream, keywords are what make it possible for people to find your site via search engines. As one of the core aspects of SEO, choosing the right keywords for your website is extremely important if you’re looking to increase your […]
How To Write An Article For SEO
So you’ve decided to DIY SEO for your website. Or maybe you are just supplementing what your SEO agency is doing for faster results. Either way, it is valuable to understand how to write an article for maximum impact to your rankings. Content Freshness The first thing to consider is how often you intend to […]
How to Rank in Local SEO?
Local SEO has been a major emphasis in the small business world for years. The value of having a strong local presence online can be incalculable in certain industries. For a small business owner who may have limited marketing resources, local visibility could mean the difference between success and failure in their business. In fact, […]
The Anatomy of Links in SEO
Are you attempting to understand all the intricacies of SEO in hopes of building an effective web presence? If you’re looking for everything you need to know about links and SEO as of May 2021, you’re in the right place. You may know that links are important for SEO, but how should you use them?. […]
What Industries Benefit From SEO the Most
There is no doubt that you have already heard the saying by a discouraged business owner that “SEO just wasn’t for me.” Were they right though? It is much easier to shrug off SEO as not working then actually trying to find out why it didn’t work. Bad strategy, deliverables not being met or just […]
What Are the Advantages of Building Landing Pages?
In the digital marketing world, the use of landing pages is widely regarded as a best practice for a website. A landing page can serve a wide variety of purposes. Whether for your social media ad campaign, an email campaign, or even just SEO, a good landing page can be a valuable resource in your […]
SEO for WordPress Websites
Most SEO professionals will agree, WordPress is the best content management system (CMS) for search engine optimization. Why? Because of the flexibility WordPress offers in terms of editing and customizations for web developers while still allowing non-developers to build and manage it. Yoast SEO Yoast SEO is one of the highest-rated plugins available on the […]