How On-Page Optimization Changed The Game

Lash & Co is med spa franchise that not only provides opportunities for their franchisees but also education for anyone looking to get in the industry.

Lash + Company Education is committed to providing students the essential exposure needed for success in the fields of esthetics and cosmetology. Our commitment is reflected in the state-of-the-art equipment available in our classes, ensuring students stay abreast of current market trends

Their team comprises dedicated professionals, from skilled physicians to trained estheticians, ensuring exceptional care tailored to your unique needs.

The Med Spa space has become increasingly saturated over the last decade. With that being said, competition has never been higher. With Lash & CO looking to be an industry leader, visibility is everything. Part of their growth model is to have new clients but also new students.

One location is particular was struggling with organic visibility and needed a leg up on the competition.

Our research revealed the size of the challenge, including:

• The ranked will for Dearborn but not in Detroit which is only a few minutes away and holding all the search volume and demand.
• Monthly organic traffic sometimes was in the single digits.
• Little to no on page optimization.
• There was no visibility for their marquee keywords such as “Esthetician Training Detroit” and “Lash Certification Courses Michigan”

In other words, they were not reaching a significant portion of their potential client base.