Breaking Down Location based Searches

10,000,000,000 Apx Monthly Google Searches

8,000,000,000 Aprx Monthly Desktop Searches

2,000,000,000 Local Searches (1in5 searches)
1,000,000,000 Mobile Searches with Local Intent

1,600,000,000 Desktop Searches with Local Intent
400,000,000 Desktop Searches with City/State
160,000,000 Desktop Searches use informals/ Neighborhoods
40,000,000 Desktop Searches use Zip Codes

500,000,000 Mobile Searches with Local Intent

This data is taken from http://getlisted.org/resources/why-local-search.aspx