Over the past decade, the opportunities to start your own business have become exponentially more significant, resulting in Americans embracing entrepreneurship more than ever before. While, in some regard, this is great news for aspiring business owners, it also means that competition is higher than it once was, and creating business awareness is much more difficult.
Today, to gain awareness for your business of any niche, field, or focus, it’s necessary to have an online presence. Creating a business blog is the best way to do this without overwhelming the budget.
A well-run business blog is limitless in its online outreach and marketing potential. It’s one of the best ways to measure your website’s success and present pathways to new audiences.
What is a Business Blog?
Before venturing into the complexities of SEO blogging, it’s necessary to learn what a blog is in itself.
There are several types of online content: podcasts, newsletters, social media posts, white papers, infographics, and so on. While these forms of content are absorbed differently, they all serve the same purpose of supplying the public with desirable information – and a business blog isn’t much different.
A business blog is a form of online media consisting of detailed posts using applicable information concerning your business and the information your target audience needs. Usually, written words are augmented by quotations, images, infographics, and videos.
Does a Blog Help SEO?
Blogging for SEO on your website can be beneficial to improve your website’s overall SEO ranking, reliability, and traffic simultaneously.
“Those marketers that have prioritized blogging are 13 times more likely to see a positive sitewide ROI.” (Hubspot, 2020)
Beginning a business requires new systems to be into place. Unfortunately, with the hundreds of different ways to implement these systems, it’s not uncommon to struggle when deciding which ones are best.
In making the decision process smoother, it’s essential to analyze the value of all new aspects, systems, or strategies you’re considering.
Ask yourself these questions:
- Do they push your business forward towards set goals?
- Can they help you gain a larger audience?
- Do they increase the value of your services?
Any new addition to your business should be worth the person-hours and time you need to put into it. A business blog can help you improve in all the ways addressed by the above questions.
However, one that isn’t managed correctly will end up doing more damage to your search rankings than good.
How Does Blogging Help SEO?
SEO blogging can aid your business in a multitude of ways, beginning by targeting SEO keywords that search engines like Google use to rank search results.
Each search engine uses a slightly different algorithm to rank the websites that will show up each time you conduct an online search. Therefore, you should research its key ranking factors depending on the search engine you want to rank. Ideally, you will rank on any of them your audience decides to use, which will most likely be Google.
Google controls 92.41% of the Search Engine Market Share Worldwide as of March 2021. Compare that to the closest shareholder, Bing, at 2.46%, and then Yahoo! at 1.48%.
According to these statistics, it’s best to try and rank using Google’s current algorithm, leaving ranking factors according to other search engines second or third on the list of priorities.
Pay attention to the word “current” as well. Google is constantly working on updating and improving its algorithm. Google’s goal is:
“…to provide you the most useful and relevant information.” (Google.com)
That means you shouldn’t only be working on adding new content to your business blog, but you should also pay attention to Google’s algorithm changes to ensure that your content can perform optimally.
How to Write a blog for SEO
Investing enough time and energy in a blog might seem like a big commitment, but it doesn’t have to be. Once you get started, you will likely find your flow and efficiently move through the SEO blogging process weekly.
You always have the option to step up your blogging game. To rank higher steadily, you can dig into your keyword research, targeted audiences, and desired lengths. But first, start with the basics to get the ball rolling.
1. Create a Catchy Blog Title
Start at the very top with the title of your blog. A catchy blog title isn’t an essential ranking factor for search engines. However, once a search engine helps someone find your business blog, a good name will make it much easier for them to remember and return later.
Your blog’s title should align with your brand and how you uniquely define yourself. Ask yourself, what’s the theme or aim of your blog? What’s a captivating, short, and enticing description you can use? Can you incorporate targeted SEO keywords into the title?
Always remember your audience. Make it relatable if there’s specific information individuals might be coming to your blog to find.
2. Get to Know Your Audience
Digging deeper into your audience is always a good thing. Although the broad reach of a business blog can help you expand your audience, it is vital to have a target audience in mind.
Straightforward ways to research your audience further include using tools like Google Analytics. If you already have a somewhat established audience, try to connect with them. For example, you can send out fun or incentivized email questionnaires. If you utilize Facebook, check out the Facebook Insights page to get a better idea of who is looking at what on your page.
3. Use Targeted SEO Keywords
Finding keywords that will target your audience and help people find your brand is essential. If your blog doesn’t do this, you miss out on one of the most significant SEO pros of a business blog.
Attempt to put yourself in your audience’s shoes by imagining their search queries. What are their pain points? What questions are they attempting to answer?
Make sure your keywords naturally flow throughout your content. Google’s algorithm is advancing and can quickly spot content full of grammatical flaws or keyword stuffing.
If you are new to using and implementing keywords, check out tools like Ahrefs or have a good, old-fashioned discussion with your SEO Agency to develop a list of SEO keywords you can effectively target.
4. Become a Consistent Content Scheduler
The most critical step in using your business blog to increase your SEO ranking is coming up with a consistent content schedule.
If you don’t post consistently, you might as well not have a blog, as it will only have a fraction of the effect.
Regardless of the amount of keyword research you do, if you let your blog slack off, your target audience won’t know when to expect new information. This inconsistency can translate to unpredictability to your audiences, negatively impacting customer trust.
If losing your current and potential customers’ trust isn’t enough, Google won’t rank you without posting content consistently. Your content will be out-of-date, primarily if many other authority sites cover similar content.
5. Establish a Brand Voice
Although a static voice isn’t an essential for SEO blogging, it is necessary when it comes to the real, live audience on the other side of the computer screen. People will generally read your business blog for one or a combination of these three reasons:
- They like the voice of your blog.
- Your posts are easily digestible.
- Your blog provides valuable information.
So, if your blog is influenced by several voices, tones, and formats, you’re more likely to lose the interest of your audience.
6. Consider Image SEO
Fredrick R. Bernard said it first, “a picture is worth a thousand words.” This well-known quote couldn’t be any more relevant regarding blogging for SEO.
Nearly 23% of web searches are conducted through Google images. This means that it’s crucial to include images throughout your written content and ensure that these images are high quality, original, and optimized for image SEO.
Start Your Business Blog
The power that a keyword-optimized, captivating, and consistent blog can have on your company’s SEO ranking is well worth the effort. However, it can be incredibly time-consuming, especially for a business owner with an endless list of priorities.
If getting a business blog rolling feels like a heavy task, or if you can’t find the time, don’t neglect the idea of SEO blogging altogether. Instead, opt to allow professional website optimizers at Firestarter SEO to do the heavy lifting for you today.