Firestarter SEO has without a doubt found much of its success here in the Denver area. While of course this is where we began as a business, the number of clients we’ve helped find success via search engine optimization in Denver equates to us being the premier SEO partner in the city. Over the years, we’ve been able to further expand our reach by helping small businesses in particular rank highly in their own local areas across the United States. Be sure to read on to learn more about how we remain the best SEO company in Denver and a few of the ways in which we got here!
Denver SEO and Major Market SEO
The first thing that should be understood is that Denver SEO is similar in many ways to any other major market. As examples: New York, Chicago, Los Angeles are all considered to be major markets. In order to be competitive in Denver SEO as well as major market SEO in general, the first step is to gain a fundamental understanding of the competitive landscape. Thus begins the beginning of Firestarter’s new client research phase. When beginning this phase we look at a number of different factors regarding your competitors’ websites. These factors include:
- Technical SEO (website errors such as broken links and title tags)
- Keyword Placement
- Word Count
- Outbound and Inbound Links
By gaining the information related to each of the previous aspects on the home pages of your competitors websites, you’ll be able to put together the big picture in regards to how they are currently competing from an SEO perspective. It’s also important to keep in mind that if your competitor has a much higher number of linking domains than your own site, it does not necessarily mean that they are performing better than you. For example, one of your competitors may have 100 linking domains. However the majority of those are likely “F” grade or lower grade links in general. This presents an opportunity for yourself to garner solid, high grade links in order to surpass them.
Following link building, the most important aspect of Local (Denver) SEO is content. By frequently updating your website, often via a blog, Google will see that you are taking a more active approach to your website and will reward as a result. At the same time, again by using a blog, you’ll be able to frequently feature the keywords your website is looking to be ranked for. Particularly in the Denver market, featuring your keywords along with the word “Denver” will help Google understand that you’re looking to be ranked specifically in the Denver area.
Putting together a plan and doing solid research on your local competitors will help you find the right opportunities to ultimately surpass them. As the pandemic continues, investing in a strong, local SEO campaign will help you significantly climb in the rankings of search engines such as Google. Ultimately, you’ll see your own business begin to grow as a result of increased web traffic and online visibility.