We’ve been talking a lot about search engine optimization packages. Hopefully, you’re beginning to understand the major benefits of a sound strategy and implementation.
Today, I want to talk about SEO keywords.
Keyword research comes very early on in any SEO services package. At this point, we’re looking for a list of keywords that your customers type into the search engine. We’ll use research criteria based on your niche, target market, competition and keyword search volume.
Many professionals get hung up at this part in the process. After all, it’s pretty easy to lose yourself in all the heaps of data. But at the end of the day, we always keep one thing in mind:
THE CUSTOMER COMES FIRST
You can’t overlook the customer when it comes to SEO. They’re the whole reason you’re investing in this service. It’s very important to look for a service provider that takes this customer-first approach to keywords. It’s the only way for true success.
Here are a few questions we’re always asking while doing keyword research.
WHO ARE YOUR CUSTOMERS?
You’ve got to know the target customer before you can truly serve them. Things like keyword research only succeed when it’s founded on a deep understanding for the customer’s challenges, pains and desires.
If you don’t have things like buyer personas, invest in them. They’ll help guide you on the search for the perfect keywords.
WHAT ARE THEY LOOKING FOR?
Now that you know the prospect, put yourself in their shoes. You know their pains and challenges. Take it a step further by brainstorming what kind of questions they’ll ask when looking for the product or service you offer.
Finding keywords that offer solutions will bring more qualified leads. Traffic is great, but qualified traffic is profitable.
WHERE ARE THEY COMING FROM?
Keywords aren’t confined to the initial on-site SEO optimization. You’ll use them throughout your monthly SEO strategy in a variety of ways, including:
- Social media updates.
- Weekly blog posts.
- Guest blog posts on industry sites.
- Link building activities.
Knowing where they come from will help you prepare to monitor these keywords in a variety of ways.
WHY ARE THEY SEARCHING?
Searcher intent is a very powerful thing in SEO. It’s one thing to rank for a vague keyword like red shoes. But if you could rank for red shoe store in Colorado, you’ve got searcher intent. There’s a reason behind their searching. And that’s a powerful thing to know.
It shows you how to tailor the message and content on your site. If you can speak to their initial intent, you have a greater probability of conversion.
Do you understand your customer on this kind of level? Could you benefit from a deeper SEO strategy? If so, contact us today! We’d love to discuss how we can turn your website into a revenue machine.