The need for search engine optimization (SEO) is at its all-time high as the COVID-19 pandemic has brought forward a change in consumers’ behavior with a shift towards online shopping. According to statistics, 61% of marketers have mentioned improving SEO to grow organic presence as a top marketing strategy.
SEO is the most cost-efficient and viable strategy for businesses to reach consumers. If you are an entrepreneur or a marketer wondering whether your business needs SEO and why this post is for you.
10 Reasons Why Your Business Needs SEO
The following reasons will help you gain clarity on why your business needs SEO, irrespective of your industry and business size.
1 Organic Website Traffic
Organic search is the primary source that drives traffic to your business website. Search engine optimization of your website content allows it to appear amongst the top results on search engines such as Google and Bing.
This will increase your brand’s visibility and attract more visitors landing on your website. This will increase your chances to generate potent leads and increase your sales conversion rate.
2 Building Credibility and Trust
SEO improves search engine ranking that translates into an increase in your brand’s credibility and trust amongst online consumers. Establishing online authority will do more for your brand than any other marketing strategy.
However, the key is to be consistent and make sure to SEO optimize your content across all platforms, including website, blog posts, social media posts, etc. Always adhere to Google’s SEO guidelines for successful results.
3 Building Long-term SEO Equity
Search engine optimization will help your business build long-term equity in the market. A favorable placement, increased visibility, better search engine rankings, and good consumer experience elevate your business’s profile.
Using SEO as a PR strategy for your partners and customers will increase your outreach and attract more customers to enter your sales funnel.
According to Forbes, SEO experts say that you will see results for SEO within 12 months. However, many companies start reaping the benefits of content optimization within 4 to 6 months of deployment. That said, SEO is constantly evolving, so you must stay on top of the current SEO trends and changes to maintain or improve your search engine ranking.
4 Discovering New Opportunities
High-quality search engine optimization will enable your business to find new opportunities and target new markets. You may not be able to optimize traditional marketing campaigns for a specific audience. However, SEO allows you to focus your marketing campaigns precisely on customers looking for products and services similar to yours.
You can apply a single SEO strategy to all your digital content to boost sales, brand visibility, and consistent customer experience across all platforms.
5 SEO Helps You Create a Better Consumer Experience
User experience is one of the top priorities for every marketer. 88% of online customers emphasize user experience when buying from a brand. Google’s algorithm gauges your website’s favorable feedback for providing a good user experience and recommends you accordingly.
SEO will enable you to champion Google’s page experience and keep the online visitor spending more time on your website. This will show Google that online customers enjoy user experience on your website and improve your search engine ranking.
6 SEO helps You Target Local Customers
While search engine optimization allows you to appear amongst top searches for online users, you can use local SEO to target a specific consumer base. For instance, you are a health insurance company offering services in New York. You can optimize your content to target consumers living in New York based on their age, gender, location, profession, and other demographics.
So every time a New York based customer searches for products and services you sell, Google will show your brand’s website amongst top results. The more clicks you get, the better your lead generation and sales conversion rates.
7 Page 1 or Nothing
When was the last time you clicked on page 2 of Google’s search results? The answer is probably “never.” That is why SEO is so important; SEO optimizing your content will make sure that your brand’s website appears on that first page of Google or any search engine results. If you are not on page 1, you do not exist for the customers.
According to a study, 50% of all click-on search engine results come from the top 3 search results. Therefore, your business needs SEO to win the organic search game.
8 SEO Helps You Understand Consumers
As you research search engine optimization, you will understand macro market shifts and consumers’ interests and needs. SEO format, data, and words you must use to entice consumers to give you a clear idea of what users are looking for when searching for products and services.
You can use various SEO strategies, including SERP analysis, search query data, and analytics data, and AI insights.
9 SEO is Cost-Effective and Relatively Cheaper
Marketing surely costs money and can be a costly activity. However, SEO is comparatively inexpensive and pays off really well and quickly. 70% of business marketers believe SEO is more effective than the Pay-Per-Click (PPC) advertisement. Therefore, Think of paying for SEO, not as an expense but a business investment that will enable you to attract more consumers.
10 SEO is Quantifiable
SEO may not offer a detailed overview of ROI such as paid searches or PPC; it allows you to measure the results through adequate data analysis and tracking. You just have to connect the dots to understand what content appeals to your target audience and bring them to your website.
Hiring an SEO expert will help you understand and identify how certain actions can affect your business growth and performance.
Conclusion
SEO has been playing a significant role in helping businesses increase their visibility and lead generation. It is a strategy that can help your business target consumers in need without sounding too salesy. You are simply presenting your brand in front of the customer, who is already searching for a product or service you sell.
Therefore, instead of cold calling customers, you provide relevant information to the online customer and allow them to come to you. In doing so, the consumer already expresses their interest, and it gives you a chance to approach and turn visitors into customers.
Are you a business owner or marketer looking for SEO solutions for your brand? We at Firestarter SEO are industry leaders currently offering free analysis to gauge your current SEO rating. We can build an SEO strategy to fuel your business growth through organic traffic, increased visibility, and website conversion.
