What is Search Engine Optimization?
Search Engine Optimization (SEO) is the process of making a website visible to the search engines. Successful SEO includes higher rankings for relevant keywords and an increase in organic traffic. To compete online today, Search Engine Optimization is imperative. At Firestarter SEO we follow a robust and aggressive SEO program designed to drive higher rankings and produce more Internet traffic for relevant target keywords. In two words, Firestarter’s SEO process is designed to “PRODUCE RESULTS”.
We understand that each business is unique and has a particular customer base. Because of this, our SEO team will handcraft a plan to ensure your business not only succeeds, but thrives.
The first step to creating high search engine rankings is to carefully optimize your website. There are several on-site factors that contribute to your rankings and determine how search engines see your site. Our job is to ensure your website appears relevant to the search engines for your chosen keywords. This requires careful maintenance of prominent HTML tags and content contained on your website. In order to fulfill this SEO, we perform monthly SEO crawls, on-page tests and make necessary changes to ensure you are receiving the top search engine performance. With our Denver SEO team working for you and your website, you can be assured that your website will be found.
In order to maximize rankings and organic traffic, link building is an essential task. Every link pointing to your site is essentially a vote. And of course, the more votes the better. However, not all votes are created equal, as some links carry more value. As we build links to your website, we target specific hand selected traffic driving keywords and follow important guidelines to keep your site from being penalized by Google. We DO NOT build links on adult sites, gambling sites, illegal sites or any other potentially harmful site.
We create a diverse link portfolio for each of our clients to allow links to look organic and maximize ranking opportunities. Link building will occur on a monthly basis and should continue that way to avoid a slip in rankings.